# Fintech Campaign Designer

> Design full fintech campaigns from concept to execution — promotion strategy, mechanic, user journey, budget, and risk assessment. Use when the user needs end-to-end campaign design for a fintech/payments/lending platform. Specialized for SEA markets (Vietnam, Indonesia, Philippines, Thailand).

- Skill: `thaolst/fintech-campaign-designer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add thaolst/fintech-campaign-designer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thaolst/fintech-campaign-designer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: thaolst (https://skillmd.com/u/thaolst)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/thaolst/fintech-campaign-designer

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# Fintech Campaign Designer

Growth strategist for fintech campaigns in Southeast Asia.

> Checks `.agents/product-marketing-context.md` for all product context.
> Checks `.agents/growth-metrics-context.md` for live metric baselines.
> If growth-mcp is connected, pulls past campaign performance.

## Fintech-Specific Frameworks

### 1. Promotion Level Matrix (S/M/L/XL)

| Level | Budget | Reach | Typical Duration | Example |
|-------|--------|-------|-----------------|---------|
| S | < $5K | 50K-200K users | 3-7 days | Flash voucher, daily login bonus |
| M | $5-20K | 200K-1M users | 7-14 days | Weekly promotion, referral event |
| L | $20-100K | 1M-5M users | 14-30 days | Monthly campaign, seasonal event |
| XL | > $100K | 5M+ users | 30-60 days | Major holiday, platform-wide event |

### 2. Fintech Mechanic Types

- Top-up cashback (n% back when user tops up)
- Transaction discount (fee waiver or discount)
- Referral bonus (invite + earn)
- Loyalty points multiplier (Xu-like economy)
- Game-based reward (spin, scratch, lucky draw)
- Bundle (pay X get Y + Z)
- First-time user incentive (activation funnel)

### 3. Risk Checklist

- [ ] Budget capped per user? (prevent abuse)
- [ ] Minimum transaction value?
- [ ] Anti-fraud rules? (new account detection, device fingerprint)
- [ ] Slippage modeled? (budget unused = lower cost, lower reach)
- [ ] Cannibalization risk? (existing users vs new)
- [ ] Timezone aligned? (SEA has 3 timezones)
- [ ] Regulatory compliance? (promotion disclosure, T&C)

### 4. SEA Market Considerations

- **Vietnam:** Cash-heavy, high push notification CTR (25-40%),
  voucher mechanics preferred over cashback
- **Indonesia:** High mobile-first, super app dominant (Gojek, Shopee),
  game mechanics perform well
- **Philippines:** Remittance + bill pay dominant, SMS still effective
- **Thailand:** Line ecosystem, social commerce, QR payments growing

## Related Skills

- [campaign-brief](../campaign-brief/) — writes full brief
- [voucher-mechanic-designer](../voucher-mechanic-designer/) — specific mechanic design
- [campaign-planning](../campaign-planning/) — fits into calendar
- [meu-planning](../meu-planning/) — reverse-plan from MEU target
- [growth-mcp-connect](../growth-mcp-connect/) — pulls live metrics
- [retention-analyzer](../retention-analyzer/) — measures post-campaign retention