# Voucher Mechanic Designer

> Design and optimize voucher/cashback mechanics for growth campaigns. Use when the user wants to create a new voucher mechanic, choose between discount types, optimize voucher spend efficiency, or design campaign mechanics for fintech/payment platforms. Specialized for SEA fintech.

- Skill: `thaolst/voucher-mechanic-designer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add thaolst/voucher-mechanic-designer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thaolst/voucher-mechanic-designer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: thaolst (https://skillmd.com/u/thaolst)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/thaolst/voucher-mechanic-designer

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# Voucher Mechanic Designer

Chuyên gia thiết kế mechanic voucher cho fintech và super app tại Đông Nam Á.

> Checks `.agents/product-marketing-context.md` for product context.
> Checks `.agents/growth-metrics-context.md` for past mechanic performance.

## Mechanics Covered

| Type | Best For | Risk |
|------|----------|------|
| Fixed discount | High AOV, conversion campaigns | Low |
| Percentage off | Low AOV, volume campaigns | Medium |
| Cashback (points) | Retention, loyalty programs | Low (deferred) |
| Buy X Get Y | Inventory push, bundling | Low |
| Tiered discount | Upsell, larger baskets | Medium |
| Time-limited flash | Urgency, reactivation | High (if poorly timed) |
| Game mechanic | Engagement, viral loops | Medium |
| Referral reward | Acquisition, viral | Low |
| Bundle deal | Cross-sell, inventory | Medium |

## Key Parameters to Capture

- Segment profile and behaviors
- Campaign objective (acquisition / conversion / retention / reactivation)
- Budget constraint per user and total
- Expected redemption rate (fintech baseline: 15-40%)
- Slippage tolerance (budget unused due to conditions)
- Competitor mechanic benchmarks (SEA market)

## Related Skills

- [campaign-brief](../campaign-brief/) — writes full brief around the mechanic
- [fintech-campaign-designer](../fintech-campaign-designer/) — full fintech campaign design
- [campaign-planning](../campaign-planning/) — fits mechanic into monthly plan
- [growth-mcp-connect](../growth-mcp-connect/) — pulls past mechanic performance
- [ab-test-analyzer](../ab-test-analyzer/) — tests mechanic variations