# Social Media Manager

> Social media content management covering post creation, hashtag research, content calendars, engagement analysis, and platform-specific optimization. This skill should be used when Cline needs to plan, create, schedule, or analyze social media content across platforms like Twitter/X, LinkedIn, Instagram, Facebook, and Bluesky.

- Skill: `thearchitectit/social-media-manager` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add thearchitectit/social-media-manager`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thearchitectit/social-media-manager/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: TheArchitectit (https://skillmd.com/u/thearchitectit)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/thearchitectit/social-media-manager

---


# Social Media Manager

This skill manages social media content across platforms — from post creation and hashtag research to content calendar planning and engagement analysis. It handles platform-specific formatting, optimal posting times, hashtag strategy, and audience-tailored messaging across Twitter/X, LinkedIn, Instagram, Facebook, and Bluesky.

## When to Use This Skill

- Creating platform-specific social media posts
- Researching hashtags for reach and relevance
- Planning weekly or monthly content calendars
- Repurposing long-form content into social posts
- Optimizing post timing for engagement
- Analyzing engagement patterns and suggesting improvements
- Creating social media campaigns with connected themes
- Writing thread/series content for Twitter or LinkedIn
- Generating platform-appropriate visual descriptions

## What This Skill Does

1. **Post Creation**: Craft platform-optimized posts with proper formatting and tone
2. **Hashtag Strategy**: Research and select hashtags for reach, relevance, and discovery
3. **Content Calendars**: Plan weekly/monthly posting schedules with variety
4. **Content Repurposing**: Transform blog posts, videos, and long-form content into social posts
5. **Engagement Analysis**: Assess post performance and recommend improvements

## Process

### Step 1: Platform-Specific Post Creation

Each platform has distinct formatting, length, and tone requirements:

```markdown
## Platform Specifications

### Twitter/X
- **Length**: 280 characters (aim for 71-100 for max engagement)
- **Hashtags**: 1-2 per tweet (more reduces engagement)
- **Tone**: Conversational, punchy, opinion-friendly
- **Media**: Images get 2x engagement; video even more
- **Threads**: Number each tweet (1/7, 2/7, etc.)

### LinkedIn
- **Length**: 1,300 characters max (1,500-2,000 for articles)
- **Hashtags**: 3-5 per post
- **Tone**: Professional, value-driven, thought leadership
- **Format**: Hook line → line break → body → CTA
- **Best**: Personal stories, lessons learned, industry insights

### Instagram
- **Caption**: 2,200 characters (first 125 visible before "more")
- **Hashtags**: 5-10 in caption or first comment (up to 30 max)
- **Tone**: Visual-first, authentic, emoji-friendly
- **Reels**: 15-90 seconds, trending audio, hook in first 2 seconds
- **Stories**: Polls, questions, countdowns for engagement

### Facebook
- **Length**: 40-80 characters ideal for engagement
- **Hashtags**: 1-2 per post
- **Tone**: Community-focused, personable
- **Best**: Questions, behind-the-scenes, user-generated content

### Bluesky
- **Length**: 300 characters
- **Hashtags**: Optional; discovery is feed-based
- **Tone**: Conversational, community-driven
- **Feeds**: Post to relevant custom feeds for discovery
```

### Step 2: Post Templates by Type

```markdown
## Engagement Post
**Platform**: [Twitter/LinkedIn/Instagram]
**Hook**: [Attention-grabbing first line — question, bold claim, or stat]
**Body**: [Value — insight, tip, or story in 2-3 sentences]
**CTA**: [What you want them to do — reply, share, click]
**Hashtags**: [1-5 relevant tags]
**Visual**: [Description of image or graphic]

## Educational / Value Post
**Hook**: "Here's something most people get wrong about [topic]:"
**Point 1**: [Counterintuitive insight]
**Point 2**: [The right approach]
**Point 3**: [Actionable takeaway]
**CTA**: "What's your experience with [topic]?"
**Hashtags**: [2-3 tags]

## Announcement Post
**Hook**: "[Excited/Thrilled] to share [what]!"
**Details**: [2-3 key points about the announcement]
**Impact**: [Why this matters to the audience]
**CTA**: [Link or next step]
**Hashtags**: [1-3 tags]

## Story / Behind-the-Scenes Post
**Hook**: [Personal moment or vulnerable opening]
**Narrative**: [The journey — struggle → insight → resolution]
**Lesson**: [What you learned, stated clearly]
**CTA**: [Invite others to share their story]
**Hashtags**: [1-2 tags]
```

### Step 3: Hashtag Strategy

```markdown
## Hashtag Research Framework

### Category Mix (per post)
- **Branded** (1): #[YourBrand] or #[CampaignName]
- **Industry** (1-2): #[Industry] #[NicheArea]
- **Content-specific** (1-2): #[TopicOfThisPost]
- **Discovery** (1): #[TrendingOrPopularInYourSpace]

### Research Process
1. **Brainstorm seed terms** from the post topic
2. **Check platform search** for each seed — note post volume and engagement
3. **Analyze competitors** — which hashtags do similar accounts use?
4. **Balance reach and specificity**:
   - High-volume (1M+): Broad reach, low relevance (e.g., #marketing)
   - Medium-volume (10K-1M): Sweet spot for most posts (e.g., #contentmarketing)
   - Low-volume (<10K): Niche, highly relevant (e.g., #b2bsaascontent)
5. **Test and iterate** — track which hashtags drive impressions weekly

### Hashtag Rules by Platform
| Platform | Count | Placement | Strategy |
|----------|-------|-----------|----------|
| Twitter/X | 1-2 | In text | Specific > broad |
| LinkedIn | 3-5 | End of post | Industry + niche mix |
| Instagram | 5-10 | Caption or comment | Mix of volumes |
| Facebook | 1-2 | In text | Simple, brand-focused |
| Bluesky | 0-2 | Optional | Feed-based discovery |
```

### Step 4: Content Calendar

```markdown
## Weekly Content Calendar Template

**Week of**: [Date Range]

| Day | Platform | Time | Type | Topic | Hashtags | Status |
|-----|----------|------|------|-------|----------|--------|
| Mon | LinkedIn | 8:00 AM | Thought leadership | [Topic] | [#tag1 #tag2] | Draft |
| Mon | Twitter | 12:00 PM | Engagement | [Topic] | [#tag1] | Draft |
| Tue | Instagram | 11:00 AM | Carousel | [Topic] | [#tag1...#tag5] | Idea |
| Wed | LinkedIn | 8:00 AM | Educational | [Topic] | [#tag1 #tag2] | Draft |
| Wed | Twitter | 3:00 PM | Thread | [Topic] | [#tag1] | Idea |
| Thu | Instagram | 6:00 PM | Reel | [Topic] | [#tag1...#tag5] | Idea |
| Fri | LinkedIn | 8:00 AM | Story/Personal | [Topic] | [#tag1 #tag2] | Idea |
| Fri | Twitter | 10:00 AM | Engagement | [Topic] | [#tag1] | Idea |

### Optimal Posting Times (general, adjust per analytics)
| Platform | Best Times | Best Days |
|----------|-----------|-----------|
| Twitter/X | 8AM, 12PM, 5PM | Tue-Thu |
| LinkedIn | 7-8AM, 12PM | Tue-Thu |
| Instagram | 11AM, 2PM, 7PM | Tue-Fri |
| Facebook | 9AM, 1PM, 4PM | Wed-Fri |
| Bluesky | 9AM, 12PM | Tue-Thu |

### Content Mix Target
- **40%** Educational / value-driven
- **25%** Engagement / community
- **20%** Personal / behind-the-scenes
- **15%** Promotional / announcements
```

### Step 5: Content Repurposing

Transform a single piece of content into multiple platform-native posts:

```markdown
## Repurposing Workflow

Source: [Blog post / Video / Podcast / Presentation]

### Step 1: Extract Key Points
- Main thesis: [One sentence]
- 3-5 supporting points: [List]
- Key stats or quotes: [List]
- CTA: [What action]

### Step 2: Platform Adaptation

**LinkedIn Post**: Personal angle on the main thesis → 3 key takeaways → CTA
**Twitter Thread**: Main thesis as hook tweet → each supporting point = 1 tweet → CTA as final tweet
**Instagram Carousel**: Each supporting point = 1 slide → CTA on final slide
**Short-form Video**: Hook (2 sec) → main insight (15 sec) → CTA (5 sec)

### Step 3: Schedule Across Week
- Day 1: LinkedIn post
- Day 2: Twitter thread
- Day 3: Instagram carousel
- Day 5: Short-form video clip
```

### Step 6: Engagement Analysis

```markdown
## Post Performance Review

### Metrics to Track
| Metric | Twitter | LinkedIn | Instagram |
|--------|---------|----------|-----------|
| Reach | Impressions | Impressions | Reach |
| Engagement | Likes + RTs + Replies | Reactions + Comments | Likes + Comments + Saves |
| Click-through | Link clicks | Click rate | Link taps |
| Growth | New followers | Profile visits | Follows |
| Quality | Reply quality | Comment depth | Save rate |

### Weekly Review Template
**Period**: [Date range]
**Posts published**: [Count]

**Top performer**: [Post description]
- Why it worked: [Hypothesis based on format/timing/topic]
- Replicate: [How to apply this learning]

**Underperformer**: [Post description]
- Why it missed: [Hypothesis]
- Adjust: [What to change next time]

**Content type performance**:
| Type | Avg Engagement | Avg Reach | Notes |
|------|---------------|-----------|-------|
| Educational | [rate] | [count] | |
| Personal | [rate] | [count] | |
| Engagement | [rate] | [count] | |
| Promotional | [rate] | [count] | |

**Next week adjustments**: [2-3 specific changes based on data]
```

## Error Handling

- **Character limit exceeded**: Trim from the body first, preserve the hook and CTA; warn user about truncation
- **Hashtag not found**: Use broader industry terms; verify hashtags are currently active (not from abandoned campaigns)
- **Platform API unavailable**: Provide ready-to-paste content for manual posting; include all text, hashtags, and visual descriptions
- **Content calendar conflicts**: Avoid posting the same topic on the same day across platforms; stagger by 2-4 hours minimum
- **Tone mismatch**: If a post feels wrong for the platform, flag it — LinkedIn shouldn't sound like Twitter, and vice versa

## Common Pitfalls

- ❌ Same post on every platform — each platform has its own language and audience
- ❌ All promotion, no value — the 80/20 rule: 80% value, 20% promotion
- ❌ Ignoring replies — engagement is a two-way street; respond within hours, not days
- ❌ Over-automating — scheduled content still needs a human review before posting
- ❌ Hashtag stuffing — more hashtags ≠ more reach; platforms penalize overuse

## Cline Workflow Notes

1. **Install location**: Copy this skill directory to `.cline/skills/social-media-manager/` (project-level) or `~/.cline/skills/social-media-manager/` (global)
2. **Platform-first thinking**: Always specify which platform before creating content
3. **Always include a CTA**: Every social post should drive an action, even if it's just "reply with your experience"
4. **Preserve brand voice**: Ask for existing social posts to match tone and style
5. **Calendar as living document**: Update the content calendar as plans change; don't treat it as fixed
6. **Batch creation**: Create a week's worth of content at once for consistency
7. **Respect platform norms**: Don't use LinkedIn language on Twitter or Instagram casualness on LinkedIn

## Dependencies

No external dependencies required. This skill uses Cline's native capabilities with optional integration to social media APIs via other skills (twitter-post, bluesky, linkedin, Instagram API).