# Meta Description > Use when auditing page metadata or generating descriptions for new pages. Applies to every page that should receive organic search traffic. - Skill: `thedaviddias/meta-description` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add thedaviddias/meta-description` - Raw SKILL.md: https://api.skillmd.com/api/skills/thedaviddias/meta-description/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: thedaviddias (https://skillmd.com/u/thedaviddias) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/thedaviddias/meta-description --- # Write a meta description for each page A compelling meta description acts as organic ad copy in search results—well-written descriptions improve click-through rates even though they are not a direct ranking signal. ## Quick Reference - Every page should have a unique meta description between 120–160 characters - Meta descriptions are not a ranking factor but strongly influence click-through rates - Write descriptions as a call to action that summarises the page value - Google may override your description with content from the page ## Check Check the for a tag. Verify it is present, unique, and between 120 and 160 characters. Flag pages where it is missing, duplicated, or outside the recommended length. ## Fix Add or update the tag in . Write a unique summary of 120–160 characters that accurately describes the page content and includes a natural call to action or value proposition. ## Explain The meta description appears as the short paragraph below the title in search results. Although not a ranking factor, a compelling description improves click-through rate, which can indirectly benefit rankings. ## Code Review Check the for element. Verify: (1) the element exists, (2) content attribute is non-empty, (3) length is between 70 and 160 characters, (4) no HTML tags inside content, (5) the description is unique (not the same as other pages). --- For full implementation details, code examples, and framework-specific guidance, see `references/rule.md`. Rule page: https://frontendchecklist.io/en/rules/seo/meta-description