# Trust Signals

> Use when applies especially to e-commerce checkouts, contact/lead forms, pricing pages, and YMYL (Your Money or Your Life) content. Use when auditing E-E-A-T or conversion optimization.

- Skill: `thedaviddias/trust-signals` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add thedaviddias/trust-signals`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thedaviddias/trust-signals/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: thedaviddias (https://skillmd.com/u/thedaviddias)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/thedaviddias/trust-signals

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# Show trust signals on key pages

Google's Quality Rater Guidelines explicitly evaluate trustworthiness as a core page quality signal; pages lacking visible trust evidence score lower in manual quality assessments that influence ranking systems.

## Quick Reference

- Display trust signals (reviews, certifications, security badges, client logos) near calls-to-action on key pages
- Trust signals are a core component of Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- For YMYL pages (health, finance, legal), trust signals are a critical quality signal in Google's Quality Rater Guidelines
- Fake or unverifiable trust badges actively harm credibility — only display genuine, verifiable credentials

## Check

On key conversion pages (checkout, contact, pricing, landing pages), check for: security/SSL badges near forms, third-party review platform ratings (Google, Trustpilot), industry certifications, client/partner logos, testimonials with names and photos, money-back guarantee language. Verify all badges are genuine (not just images).

## Fix

Add appropriate trust signals to each key page: embed real review widgets from Google/Trustpilot, display relevant certifications with verifiable links, add named testimonials with photos, include security badges near form submission areas. Ensure all trust elements are current and accurate.

## Explain

Explain how trust signals affect both user conversion rates and Google's quality assessments, what E-E-A-T means for content quality, and why YMYL pages face higher trust scrutiny from Google's Quality Rater Guidelines.

## Code Review

Review metadata generation, rendered HTML, structured data, and response headers related to Show trust signals on key pages. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.

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For full implementation details, code examples, and framework-specific guidance,
see `references/rule.md`.

Rule page: https://frontendchecklist.io/en/rules/seo/trust-signals