# Eighty Twenty Conversion Message

> Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects. Use when writing or diagnosing headlines, landing pages, outreach, ads, sales letters, lead magnets, or B2B messages where urgency, qualification, and conversion matter.

- Skill: `thedixitjain/eighty-twenty-conversion-message` (Agent Skill)
- Install (CLI): `npx skillmds add thedixitjain/eighty-twenty-conversion-message`
- Raw SKILL.md: https://api.skillmd.com/api/skills/thedixitjain/eighty-twenty-conversion-message/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: thedixitjain (https://skillmd.com/u/thedixitjain)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/thedixitjain/eighty-twenty-conversion-message

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# 80/20 Conversion Message

Use this skill to create sales messages that focus on urgent buyer problems,
qualify the right prospects, and disqualify weak ones. It is based on 80/20
Sales and Marketing by Perry Marshall.

## Source Traceability

Primary source: 80/20 Sales and Marketing, chapter 7.

- Chapter 7 covers conversion, buyer qualification, disqualification, urgent
  problem framing, and problem-agitate-solve messaging.

## Workflow

### 1. Identify The Urgent Problem

Write the buyer's problem in their own language.

Capture:

- Pain or risk.
- Trigger event.
- Cost of delay.
- Current failed alternative.
- Desired result.

Do not lead with product features. Lead with the problem the right buyer already
cares about.

### 2. Apply The Five Qualification Filters

Check whether the message attracts people who:

- Have money.
- Have urgent pain.
- Believe the offer category or can be persuaded.
- Can say yes.
- Fit the broader plan or context.

If the message attracts unqualified leads, add clearer disqualification.

### 3. Build The Message

Use this sequence:

1. Problem: name the urgent situation.
2. Agitate: make the cost, stakes, and consequences specific.
3. Solve: show the outcome and why the offer fits.
4. Qualify: state who this is and is not for.
5. Action: ask for one measurable next step.

### 4. Define The Conversion Test

Recommend the smallest test that proves message quality:

- Click-through from a qualified audience.
- Form completion with disqualification fields.
- Reply rate from a narrow list.
- Sales call booking quality.
- Purchase, deposit, or application.

## Output Format

```markdown
# Conversion Message

## Buyer Problem
- Target buyer:
- Urgent problem:
- Cost of inaction:
- Current alternative:

## Qualification Filters
| Filter | Message Element | Pass/Concern |
|--------|-----------------|--------------|
| Money | | |
| Urgency | | |
| Belief | | |
| Authority | | |
| Fit | | |

## Message Draft
- Headline:
- Agitation:
- Solution:
- Disqualification:
- CTA:

## Test Plan
- Audience:
- Metric:
- Success threshold:
- Kill threshold:
```

## Quality Bar

- Do not write generic benefit copy.
- Do not optimize tone before qualifying the buyer.
- Do not hide disqualification criteria.
- Make the cost of inaction concrete.
- Measure qualified response, not raw response.

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**Source:** [`hashgraph-online/awesome-codex-plugins`](https://github.com/hashgraph-online/awesome-codex-plugins) → `plugins/LVTD-LLC/skills/skills/eighty-twenty-conversion-message/SKILL.md`