# Jim Tables Figures > Use when building or pruning the exhibits of a Journal of International Marketing (JIM) manuscript — the invariance table, per-country descriptives, cross-level model figures, and fitting everything inside the 50-page all-inclusive cap. It shapes exhibits; jim-data-analysis produced the numbers. - Skill: `thedixitjain/jim-tables-figures` (Agent Skill) - Install (CLI): `npx skillmds add thedixitjain/jim-tables-figures` - Raw SKILL.md: https://api.skillmd.com/api/skills/thedixitjain/jim-tables-figures/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: thedixitjain (https://skillmd.com/u/thedixitjain) - Updated: 2026-09-08 - Page: https://skillmd.com/skills/thedixitjain/jim-tables-figures --- # Tables, Figures & the Page Budget (jim-tables-figures) ## When to trigger - Results exist but the exhibit set has not been designed as a set - The manuscript is over the 50-page all-inclusive limit and something must move or die - A reviewer says the country comparisons are impossible to follow - Tables were pasted from software output and still look like it ## The exhibit spine of a multi-country JIM paper In reading order, the set most JIM empirical papers need: 1. **Conceptual model figure.** Boxes at labeled levels; the country-level moderator drawn at its own level with the cross-level arrow hitting the *path*, not the box. Hypothesis numbers on the arrows. A reader should reconstruct every hypothesis from this figure alone. 2. **Country/sample profile table.** Per country: N, sampling frame, fieldwork window, language version, demographics, and the focal dimension scores that justified selection. This table carries the equivalence argument — do not scatter it through prose. 3. **Measurement table.** Constructs, example items, per-country CR/AVE ranges, and source citations for scales. 4. **Invariance table.** One row per step (configural/metric/scalar, partial releases, alignment summary) with fit indices, Δ-statistics, and the verdict column. This is the exhibit JIM methods reviewers open first; give it a full table, never a footnote. 5. **Per-country descriptives/correlations.** Often Web Appendix; keep pooled-plus-range in the body. 6. **Hypothesis-test table.** Estimates with CIs by country group or with cross-level interactions; a final column mapping each row to H# and verdict (supported / not / partially). 7. **The money exhibit.** One figure showing the cross-national pattern itself — interaction plot of the effect across the country dimension, coefficient-by-country forest plot, or predicted-values map. If a reader sees one exhibit, this is it. ## The 50-page budget is a design constraint, not a formatting chore JIM's cap — 50 pages including title, 200-word abstract, keywords, text, footnotes, references, tables, figures, and print appendices (12-pt Times New Roman, double-spaced, 1-inch margins) — forces triage. Budget rule of thumb for an empirical paper: exhibits ≤ 12 pages, references ≤ 6, leaving ~30 for text. What stays in the body: the seven spine exhibits above. What goes to the **Web Appendix**: item wordings in all languages, full per-country correlation matrices, invariance sensitivity runs, alternative estimators, and stimulus materials. The Web Appendix must be as anonymous as the manuscript. ## Craft rules that read as house standard - Every exhibit self-contained: title states what and where ("…across 12 countries, 2023"), notes define abbreviations, samples, and significance conventions. - Countries ordered by the theoretical dimension, not alphabetically — the ordering *is* an argument. - Report magnitudes visibly: standardized coefficients with CIs; don't let asterisks do the talking. - One decimal policy, one variable-naming policy, everywhere; "CET" in Table 2 cannot become "ethnocentrism" in Table 4. - Figures legible in grayscale print at final size; no chart-junk maps that add geography but no information. - Number exhibits in order of first mention; every exhibit cited in text; nothing cited that doesn't exist. ## Prune with the claim test For each exhibit ask: *which sentence in the paper would become unbelievable if this exhibit vanished?* No sentence → Web Appendix or delete. Two exhibits guarding the same sentence → merge. A results table nobody interprets row-by-row → collapse to the rows the hypotheses need and push the rest out. ## Checklist - [ ] Conceptual figure reconstructs all hypotheses, levels labeled, moderation arrows on paths - [ ] Country/sample profile table carries the equivalence evidence in one place - [ ] Invariance table complete: steps, fit, Δ-criteria, verdicts - [ ] Hypothesis table maps every row to an H# and a verdict - [ ] One money exhibit shows the cross-national pattern graphically - [ ] Total manuscript ≤ 50 formatted pages; Web Appendix split executed and anonymized - [ ] Country ordering, decimals, and construct names consistent across all exhibits ## Anti-patterns - The invariance evidence buried in a paragraph or a footnote - Twelve country columns of raw output where a forest plot was needed - Alphabetical country ordering that hides the theoretical gradient - Exhibits that survive only because deleting them feels wasteful - A Web Appendix used as a landfill — unlabeled, uncited, identity-leaking - Blowing the page cap and "fixing" it with 1.5 spacing or 11-pt font (preflight will catch it) ## Output format ```text 【Spine】model fig / country profile / measurement / invariance / descriptives / H-tests / money exhibit: status each 【Money exhibit】what pattern it shows, in one line 【Page budget】text __ + exhibits __ + refs __ = __ / 50 【Web Appendix】contents list, anonymized: yes/no 【Consistency】ordering, decimals, naming: pass/fix 【Next skill】jim-writing-style ``` --- **Source:** [`brycewang-stanford/Awesome-Journal-Skills`](https://github.com/brycewang-stanford/Awesome-Journal-Skills) → `Journal-of-International-Marketing-Skills/skills/jim-tables-figures/SKILL.md`