# Outreach Writer > Generate personalized cold emails for scored leads. Creates subject lines, opening hooks, and follow-up sequences based on lead context and engagement. - Skill: `themattberman/outreach-writer` (Agent Skill, multi-file: 3 files) - Install (CLI): `npx skillmds@latest add themattberman/outreach-writer` - Raw SKILL.md: https://api.skillmd.com/api/skills/themattberman/outreach-writer/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: TheMattBerman (https://skillmd.com/u/themattberman) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/themattberman/outreach-writer --- # Outreach Writer Turn scored leads into personalized cold email sequences that convert. ## What It Does 1. Takes scored leads from icp-scorer 2. Analyzes their engagement context + profile 3. Generates personalized subject line, first line, body 4. Creates 3-email sequence (initial + 2 follow-ups) ## Invocation ```bash # Generate emails for all A/B tier leads ./scripts/write.sh scored.json > emails.json # Generate for specific tier TIER_FILTER="A" ./scripts/write.sh scored.json > a_tier_emails.json # Use custom offer/voice config OFFER_CONFIG=my-offer.json ./scripts/write.sh scored.json > emails.json ``` ## Setup ### Environment Variables ```bash # Claude API (recommended) export ANTHROPIC_API_KEY="sk-ant-..." # OR OpenAI export OPENAI_API_KEY="sk-..." ``` ### Offer Configuration Create `offer-config.json`: ```json { "product": "First 1000 Kit", "one_liner": "AI-powered GTM system that finds, scores, and reaches your first 1000 customers", "pain_points": [ "Spending hours on manual prospecting", "Cold outreach that gets ignored", "No system for consistent lead gen" ], "proof_points": [ "Built the system I used to land our first 50 customers", "Runs for ~$30/month after setup" ], "cta": "Want me to show you how it works?", "sender_name": "Matt" } ``` ## Email Framework ### Subject Line Rules - 3-6 words, lowercase - Reference their context OR curiosity gap - NO spam triggers (free, guarantee, limited time) ### First Line Rules - Reference something SPECIFIC about them - Their comment, their company, their content - NOT "I saw you're the VP of Marketing" - YES "Your take on [topic] got me thinking..." ### Body Rules - 2-3 sentences max - One clear value prop - Specific to their situation - No feature dumps ### CTA Rules - Soft ask, not hard - NOT "Book a 15-min call" - YES "Worth a look?" or "Curious if this resonates?" ## Input Format Expects output from icp-scorer: ```json { "leads": [ { "name": "Lisa Chen", "headline": "Founder & CEO at GrowthLabs", "company": "GrowthLabs", "linkedin_url": "https://linkedin.com/in/lisachen", "engagement_text": "We've been seeing similar results...", "engagement_type": "comment", "icp_score": 80, "tier": "A" } ] } ``` ## Output Format ```json { "meta": { "total_emails": 25, "tier_a": 8, "tier_b": 17, "generated_at": "2026-02-14T15:00:00Z" }, "emails": [ { "lead": { "name": "Lisa Chen", "email": "lisa@growthlabs.com", "company": "GrowthLabs", "tier": "A" }, "sequence": [ { "step": 1, "delay_days": 0, "subject": "your take on ai results", "body": "Hi Lisa,\n\nYour comment about AI results at agencies caught my eye — especially the point about knowing when to use AI vs human creativity.\n\nWe built a system that handles the repetitive GTM work (prospecting, scoring, outreach) so agency founders can focus on the creative strategy.\n\nWorth a quick look?\n\nBest,\nMatt" }, { "step": 2, "delay_days": 3, "subject": "re: your take on ai results", "body": "Hi Lisa,\n\nQuick follow-up — I put together a 2-min walkthrough of how the system works.\n\nMight be useful for GrowthLabs if you're looking to scale without adding headcount.\n\n[Link]\n\nMatt" }, { "step": 3, "delay_days": 7, "subject": "re: your take on ai results", "body": "Hi Lisa,\n\nNo worries if the timing isn't right — just wanted to leave the door open.\n\nIf lead gen ever becomes a bottleneck at GrowthLabs, I'm around.\n\nBest,\nMatt" } ], "personalization_notes": "Referenced her comment about AI vs human creativity. Positioned for agency founder context." } ] } ``` ## Personalization Tiers ### A-Tier (80+ score) - Deep personalization - Reference specific comment/content - Custom value prop for their situation - Research their company ### B-Tier (60-79 score) - Moderate personalization - Reference engagement context - Industry-specific angle - Template body with custom first line ### C-Tier (40-59 score) - Light personalization - First name + company - Generic value prop - Template sequence ## Voice Guidelines **Tone:** Smart friend who figured something out, not salesy pitch **Length:** Short. Every word earns its place. **No:** "Hope this email finds you well", "I'd love to pick your brain", "synergy" **Yes:** Direct, specific, human ## Usage in First 1000 Kit ```bash # Full pipeline ./linkedin-miner/scripts/mine.sh "AI marketing" 20 > raw.json ./lead-enricher/scripts/profile-enrich.sh raw.json | \ ./lead-enricher/scripts/enrich.sh > enriched.json ./icp-scorer/scripts/score.sh enriched.json > scored.json ./outreach-writer/scripts/write.sh scored.json > emails.json # Load to Instantly ./instantly-loader/scripts/load.sh emails.json ``` ## Templates ### For Agency Owners ``` Subject: quick thought on [topic] Hi [First], Your [comment/post] about [specific thing] resonated — [brief insight or agreement]. We built [product] to help [their situation]. [One specific benefit]. Worth exploring? Best, [Sender] ``` ### For VPs/Directors ``` Subject: [company] + [topic] Hi [First], Saw your take on [topic] — [specific reference to their engagement]. [Company] seems like a fit for what we're building: [one-liner value prop]. Curious if this is on your radar? [Sender] ``` ### Follow-up 1 (Day 3) ``` Subject: re: [original subject] Hi [First], Quick follow-up — [new angle or asset]. [Short value add] [Soft CTA] [Sender] ``` ### Follow-up 2 / Break-up (Day 7) ``` Subject: re: [original subject] Hi [First], No worries if timing isn't right. [Leave door open statement] [Sender] ```