# Shoot Director

> Turn Brand Shoot Kit evidence and gaps into a focused ecommerce shoot strategy and 12-shot production plan. Use for creative direction, set/model choices, channel ratios, and production sequencing.

- Skill: `themattberman/shoot-director` (Agent Skill)
- Install (CLI): `npx skillmds@latest add themattberman/shoot-director`
- Raw SKILL.md: https://api.skillmd.com/api/skills/themattberman/shoot-director/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: TheMattBerman (https://skillmd.com/u/themattberman)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/themattberman/shoot-director

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# Shoot Director

Make taste decisions. Do not dump options.

## Flow

1. Offer 2-3 viable directions.
2. Pick one default direction with rationale.
3. Build a practical 12-shot plan across PDP, lifestyle, model, detail, social, email, marketplace.
4. Assign channel, ratio, priority, and preservation risk per shot.

## Defaults

- 12 shots unless user asks otherwise.
- Hands/body crops beat uncanny full-face model scenes when the product does not need a face.
- Brand fit and product clarity beat cinematic vibes.

## Output

`02-shoot-strategy.md` and `03-shot-list.md` ready for prompt generation.

Executable module owner path:
- `scripts/modules/shoot_director.py --packet <packet-dir>` -> `shoot-plan.json`