# Visual Gap Audit

> Audit an ecommerce product page's missing visual assets for Brand Shoot Kit. Use for PDP/lifestyle/model/detail/marketplace/social/email gap matrices and conversion-priority shot recommendations.

- Skill: `themattberman/visual-gap-audit` (Agent Skill)
- Install (CLI): `npx skillmds@latest add themattberman/visual-gap-audit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/themattberman/visual-gap-audit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: TheMattBerman (https://skillmd.com/u/themattberman)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/themattberman/visual-gap-audit

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# Visual Gap Audit

Find the missing shots that would make the product easier to understand, trust, and buy.

## Check For

- clean hero / neutral background
- scale/context
- in-use lifestyle
- model/hand interaction
- detail/texture/ingredient/material
- bundle/group shot
- comparison/benefit visual
- email hero
- social crops
- marketplace-compliant image

## Output

`01-visual-gap-audit.md` with each shot type marked:
- `present strong`
- `present weak`
- `missing`
- `not relevant`

Prioritize high-conversion missing shots. Do not recommend a giant shoot just because you can.

Executable module owner path:
- `scripts/modules/visual_gap_audit.py --packet <packet-dir>` -> `visual-gaps.json`