# Account Research

> Profile a target account and its buying committee into a briefing that sharpens the approach.

- Skill: `tinyhumansai/account-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add tinyhumansai/account-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tinyhumansai/account-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: tinyhumansai (https://skillmd.com/u/tinyhumansai)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/tinyhumansai/account-research

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# Account Research

Build a picture of a target account — its business, its people, and its triggers
— so outreach lands with relevance.

## When to use

- A named account enters the pipeline.
- Before a first call, to earn the buyer's time.

## Steps

1. **Understand** the account's business and where it is heading.
2. **Map** the buying committee and each person's likely concern.
3. **Find** the trigger — a change that makes now the right time.
4. **Connect** your offer to a problem the account actually has.
5. **Summarize** into a briefing with an angle for the first touch.

## Output

An account briefing: business context, buying map, trigger, and a first-touch
angle, following the [[Sales playbook]]. Feeds outreach.