# Brand Positioning

> Define a company's positioning — audience, category, differentiation, and message — on one page.

- Skill: `tinyhumansai/brand-positioning` (Agent Skill)
- Install (CLI): `npx skillmds@latest add tinyhumansai/brand-positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tinyhumansai/brand-positioning/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: tinyhumansai (https://skillmd.com/u/tinyhumansai)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/tinyhumansai/brand-positioning

---


# Brand Positioning

Establish who a brand is for, what it competes with, and why it wins — distilled
to a page the whole team can work from.

## When to use

- A new brand, or a repositioning after a pivot.
- Messaging feels inconsistent across channels.

## Steps

1. **Audience** — the specific person you serve and the job they hire you for.
2. **Category** — the frame of reference you compete within.
3. **Differentiation** — the true, defensible reason to choose you.
4. **Message house** — one promise, three supporting pillars.
5. **Voice** — capture the tone rules in [[Brand voice]].

## Output

A one-page positioning doc and a message house the [[Campaign checklist]] and
every deliverable draw from.