# Adoption Playbook > Structured guide for designing and executing customer adoption programs. Use when this capability is needed. - Skill: `tomevault-io/adoption-playbook` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/adoption-playbook` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/adoption-playbook/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/adoption-playbook --- # Adoption Playbook Skill ## When to Use - Launching onboarding/adoption initiatives for new segments or products. - Refreshing adoption strategies after major roadmap or packaging changes. - Standardizing enablement for CS, product, and marketing partnerships. ## Framework 1. **Persona & Journey Mapping** – goals, blockers, success metrics, critical milestones. 2. **Play Matrix** – channel x milestone view of actions, owners, cadences, and triggers. 3. **Content Library** – templates for comms, workshops, office hours, and enablement assets. 4. **Measurement Plan** – activation, usage, sentiment, expansion metrics with thresholds. 5. **Feedback Loop** – qualitative signals, experiment backlog, and improvement tracker. ## Templates - Journey table (milestone, trigger, action, owner, KPI). - Adoption campaign brief with creative/copy checklist. - Weekly adoption standup agenda and notes doc. ## Tips - Anchor each milestone on a clear customer outcome, not just feature usage. - Pair with `build-adoption-program` command for automated blueprints. - Archive playbook iterations to show impact in QBR/EBR storytelling. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.