# App Store Review Aso

> App Store submission hardening + ASO workflow for iOS apps. Optimized to minimize rejection risk and maximize listing conversion. Use when this capability is needed.

- Skill: `tomevault-io/app-store-review-aso` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add tomevault-io/app-store-review-aso`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/app-store-review-aso/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: tomevault-io (https://skillmd.com/u/tomevault-io)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/tomevault-io/app-store-review-aso

---


# App Store review + ASO

## Use when
- Preparing iOS build for App Store review.
- Auditing compliance against Apple guidelines before submission.
- Writing App Store metadata (name, subtitle, keywords, promo text, description).

## High-priority rejection checks
1. Crashes / incomplete flows
2. In-app purchase compliance + restore purchases
3. Privacy policy URL + data disclosure + permission purpose strings
4. Account deletion available in-app (if account creation exists)
5. Review access: demo credentials and backend reachable
6. Metadata accuracy (no misleading claims, no irrelevant keywords)

## Apple metadata constraints
- Name: 30 chars
- Subtitle: 30 chars
- Promotional text: 170 chars
- Keywords: 100 chars comma-separated
- Up to 10 screenshots per device class

## Required submission artifacts
- App Review notes with:
  - test account
  - non-obvious flows explanation
  - IAP test guidance
  - region/hardware dependencies
- Privacy policy URL + support URL
- "What’s New" draft
- iPhone + iPad screenshots

## ASO framework
- One core intent per screenshot
- First 3 screenshots should communicate value immediately
- Keyword set = high intent + medium competition + brand-safe
- Avoid competitor names/trademarks in keywords

## Commands
- `python3 scripts/store/validate_store_readiness.py --platform ios --root . --out docs/store/automation/readiness-ios.json`
- `python3 scripts/store/generate_metadata_templates.py --platform ios --root .`

## Output
- `docs/store/automation/readiness-ios.json`
- `docs/store/automation/metadata/app-store.primary.md`
- `docs/store/automation/metadata/app-store.alt-a.md`
- `docs/store/automation/metadata/app-store.alt-b.md`

---
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<!-- tomevault:4.0:skill_md:2026-04-11 -->