# Attribution Playbook > Standard operating guide for campaign tagging, attribution models, and Use when this capability is needed. - Skill: `tomevault-io/attribution-playbook` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/attribution-playbook` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/attribution-playbook/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/attribution-playbook --- # Attribution Playbook Skill ## When to Use - Standing up or refreshing attribution models across teams. - Training campaign owners on UTMs, tracking, and governance. - Running QA before/after changing attribution weights or tooling. ## Framework 1. **Taxonomy Rules** – channel, campaign, creative, and experiment naming standards. 2. **Model Catalog** – when to use first/last/linear/position/data-driven with pros/cons. 3. **Data Contracts** – required fields, systems of record, sync cadence. 4. **QA Checklist** – sample records, dedupe logic, cross-tool reconciliation. 5. **Change Management** – approval workflow, communications, and measurement of impact. ## Templates - UTM builder + validation sheet. - Attribution model comparison matrix. - QA runbook for campaign launches and quarterly audits. ## Tips - Keep a shared "gotchas" log for recurring tagging errors. - Align with finance on ROI/CAC definitions before rolling out model changes. - Pair with `evaluate-attribution-models` for decision-ready narratives. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.