# Campaign Architecture > Use when structuring paid media campaigns/ad sets to balance testing, - Skill: `tomevault-io/campaign-architecture` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/campaign-architecture` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/campaign-architecture/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/campaign-architecture --- # Campaign Architecture Patterns Skill ## When to Use - Designing new campaigns across multiple platforms. - Reorganizing accounts bloated with overlapping audiences or learning-phase resets. - Planning test cells to isolate variables (audience, creative, bidding). ## Framework 1. **Objective Alignment** – match campaign objective to business KPIs + conversion events. 2. **Hierarchical Testing** – campaign = goal, ad set = audience/bid, ad = creative variant. 3. **Budget Strategy** – CBO vs ABO, pacing guardrails, flighting. 4. **Signal Quality** – ensure each ad set receives enough conversions/week. 5. **Lifecycle Coverage** – separate prospecting, retargeting, and customer expansion streams. ## Templates - Naming convention guide (Channel_CampaignGoal_Audience_TestID). - Funnel coverage matrix (stage vs channel vs messaging). - Test design brief (variable, hypothesis, metric, sample size, duration). ## Tips - Limit active tests to preserve learning phase stability. - Centralize exclusions (existing customers, employees, low-LTV segments). - Archive underperforming structures monthly to maintain account health. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.