# Campaign Planning > Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution. - Skill: `tomevault-io/campaign-planning` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/campaign-planning` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/campaign-planning/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/campaign-planning --- # Campaign Planning Skill ## When to Use - Before launching multi-channel GTM efforts. - When stakeholder alignment on goals, personas, and offers is needed. - During quarterly planning or major product launches. ## Framework 1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs. 2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions. 3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy. 4. **Channel Mix** – select channels, budget split, cadence, sequencing logic. 5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation. 6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations. ## Templates - **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs. - **RACI matrix** for decision-making. - **Timeline Gantt template** with creative/ops milestones. ## Tips - Host a kickoff with every execution lead to walk through the brief and capture risks live. - Keep KPIs to one primary and two secondary to avoid diffused focus. - Bake review/QA milestones into the workback to prevent last-minute rework. - Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.