# Competitive Intel > Use when researching, documenting, and sharing competitor insights with - Skill: `tomevault-io/competitive-intel` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/competitive-intel` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/competitive-intel/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/competitive-intel --- # Competitive Intelligence Ops Skill ## When to Use - Preparing battlecards, objection handling, or exec briefings. - Monitoring competitor launches, pricing changes, or campaigns. - Running win/loss and market intelligence programs. ## Framework 1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates. 2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions. 3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests. 4. **Enable** – deliver via enablement hubs, Slack alerts, office hours. 5. **Measure** – track adoption, impact on win rates, feedback loops. ## Templates - Competitor dossier structure (Overview, Differentiation, Traps, Assets). - Alert format for urgent updates. - Win/loss survey + summary report. ## Tips - Always cite sources and freshness dates. - Partner with sales enablement to ensure updates are surfaced during deal cycles. - Keep a change log to monitor how competitor narratives evolve. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.