# Conversion Diagnostic Kit > Structured approach for investigating funnel issues across e-commerce Use when this capability is needed. - Skill: `tomevault-io/conversion-diagnostic-kit` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/conversion-diagnostic-kit` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/conversion-diagnostic-kit/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/conversion-diagnostic-kit --- # Conversion Diagnostic Kit Skill ## When to Use - Sudden drops in conversion, AOV, or checkout completion. - Preparing experiment backlogs tied to funnel pain points. - Aligning engineering, UX, and marketing on remediation priorities. ## Framework 1. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics. 2. **Segmentation Grid** – device, channel, geography, campaign, customer type. 3. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment. 4. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk. 5. **Action Tracker** – link issues to owners, experiments, or engineering tickets. ## Templates - Conversion diagnostic workbook (data inputs, findings, recommended tests). - Standup agenda for cross-functional conversion war rooms. - Experiment brief template with hypothesis, KPIs, guardrails. ## Tips - Pair quant data with VOC clips for stakeholder alignment. - Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns. - Use alongside `diagnose-conversion-drop` command for automated reporting. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.