# Creative Variants > Use when developing hooks, visuals, and copy variations for paid campaigns - Skill: `tomevault-io/creative-variants` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/creative-variants` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/creative-variants/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/creative-variants --- # Creative Variant Playbooks Skill ## When to Use - Kicking off new campaigns needing multiple creative angles. - Refreshing fatigued ads to regain performance. - Running systematic creative testing programs. ## Framework 1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity. 2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements. 3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel. 4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage. ## Checklist - ✅ Unique headline + body copy per variant. - ✅ Visuals sized and optimized per channel. - ✅ CTA and offer match landing page. - ✅ Accessibility: subtitles, alt text, high contrast. - ✅ Compliance/legal disclaimers added. ## Templates - Variant tracker (concept, hook, asset link, status, performance snapshot). - Caption/copy bank with placeholders and emoji/hashtag guidance. - Video storyboard sheet. ## Tips - Pair evergreen and timely hooks to keep pipelines fresh. - Recycle top-performing organic content into paid variations. - Archive learnings in a centralized asset library. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.