# E Xode Vue Ssr Marketing Strategy > Marketing strategy — Vue SSR Starter Kit - Skill: `tomevault-io/e-xode-vue-ssr-marketing-strategy` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/e-xode-vue-ssr-marketing-strategy` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/e-xode-vue-ssr-marketing-strategy/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/e-xode-vue-ssr-marketing-strategy --- # Marketing strategy — Vue SSR Starter Kit > The strategic **method** for marketing the open-source kit. This skill owns _what to do and why_: > positioning, the no-price monetization stance, campaigns, channel mix, competitive analysis, and > growth. The _facts_ it reasons about live in `marketing-content`; the _content_ that executes its > decisions is produced by the `content` agent via `content-strategy`. The `marketing` agent loads this > skill plus `marketing-content`. ## Division of responsibilities | Concern | Where | | ----------------------------------------------------------------------------- | -------------------------------- | | Strategy, monetization stance, campaigns, channel/GTM, growth, competitive | `marketing-strategy` (here) | | Product facts, stack, features, differentiator, license, repo/npm, assets | `marketing-content` (the facts) | | Editorial workflow, tone/voice, channel playbooks, inventory, backlog | `content-strategy` (the method) | | Producing the posts/articles/README/page copy | ➜ delegate to the content agent | | Authoritative stack/versions (runtime source of truth) | `package.json` | | i18n keys | ➜ delegate to translate | | Meta, JSON-LD, hreflang, sitemap | ➜ See skill: seo | | Code changes | ➜ delegate to vue / server | | Visuals, layout, components | ➜ delegate to design | ➜ See skill: marketing-content — the facts this strategy reasons about. ➜ See skill: content-strategy — the editorial method that executes this strategy. ## Core rules 1. **Evidence-led decisions** — every recommendation is backed by real numbers. Stack/version numbers come from `package.json`, product facts from `marketing-content`. Never invent. 2. **The kit is free/MIT — never invent a price or paid tier.** Monetization is the adoption-to-services funnel, not a SaaS subscription. There is no pricing constant to read or change. 3. **Recommend, never code** — the `marketing` agent persists decisions and hands code/copy/visual execution to the right agent. The write surface is `references/*.md`. 4. **Persist every decision** — a recommendation that lives only in a reply is lost. Write it to the matching reference with its rationale and date context. 5. **No `→` arrow** in produced strategy artifacts (allowed only inside `.claude/` config). ## Language policy The kit ships in 2 locales (`SUPPORTED_LOCALES` in `src/shared/const.js`: en, fr). Strategy artifacts under `references/` are English only. Localized execution (bilingual FR+EN copy) is the content agent's job, propagated via the translate agent. ## Workflows ### Define or revisit the monetization stance 1. Read `references/pricing.md`. The kit is free/MIT — there is no price or tier. 2. Frame the monetization as the adoption-to-services funnel: which adoption signals (stars, npm installs, forks) you optimize and how they bridge to E-XODE consulting inbound. 3. Recommend the stance with funnel rationale; persist to `references/pricing.md`. Never invent a tier. ### Plan a campaign 1. Read `references/positioning.md` (audience) and `references/campaigns.md` (calendar). 2. Define objective, audience, channel, offer, timeline, success metric. 3. Persist the plan to `references/campaigns.md`; hand content to the content agent, visuals to design. ### Set or sharpen positioning 1. Work `references/positioning.md`: ICP, segments, value proposition, differentiation. 2. Cross-check `references/competitive.md` for the one-line differentiation. 3. Recommend the messaging spine; the content agent turns it into FR+EN copy. ## Routing — read the right reference | If you need… | Read | | --------------------------------------------------------- | ----------------------------- | | ICP, segments, value proposition, differentiation | `references/positioning.md` | | The monetization stance, the free/services funnel | `references/pricing.md` | | The campaign frame and calendar | `references/campaigns.md` | | Go-to-market, channel mix, launch sequencing | `references/gtm.md` | | Competitor map, benchmark, watch list | `references/competitive.md` | ## Evals Trigger and behavior checks live in `evals/evals.json` (judged via the `skill-creator` loop; no automated runner). Validate structure with `python3 .claude/skills/claude-anthropic/scripts/audit.py`. --- > Source: [e-xode/vue-ssr](https://github.com/e-xode/vue-ssr) — distributed by [TomeVault](https://tomevault.io).