# Engagement Analytics > Use when measuring webinar funnel performance and diagnosing audience - Skill: `tomevault-io/engagement-analytics` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/engagement-analytics` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/engagement-analytics/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/engagement-analytics --- # Webinar Engagement Analytics Skill ## When to Use - Building dashboards for registrations → attendance → engagement → conversion. - Investigating drop-offs or anomalous sessions. - Reporting to GTM leadership on webinar ROI. ## Framework 1. **Metrics Stack** – acquisition, attendance, engagement, conversion, satisfaction ladders. 2. **KPI Design** – define thresholds per tier and align with GTM goals. 3. **Data Plumbing** – map sources (platform, MAP, CRM, survey) and refresh schedules. 4. **Analytics Workflow** – build dashboards/anomaly alerts and run cohort analyses. 5. **Insight Loop** – document findings, actions, and owners in recurring reports. ## Templates - KPI tracker spreadsheet (target vs actual vs delta). - Insight brief structure (observation, impact, recommendation, owner). - Experiment log tied to engagement metrics. ## Tips - Track on-demand performance separately; long-tail views often exceed live. - Segment by acquisition channel to optimize promotion mix. - Combine qualitative feedback with quantitative metrics for context. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.