# Event Briefs > Use when documenting event objectives, requirements, and alignment across - Skill: `tomevault-io/event-briefs` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/event-briefs` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/event-briefs/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/event-briefs --- # Event Brief Systems Skill ## When to Use - Kicking off any event (webinar, field, flagship). - Aligning cross-functional partners before production starts. - Handing event concepts to producers or regional teams. ## Framework 1. **Overview** – goal, target audience, date, format, tier. 2. **Narrative** – theme, key messages, CTA, proof assets. 3. **Experience** – agenda, speakers, demos, activations. 4. **Promotion** – channels, audience segments, partner amplification. 5. **Operations** – budgets, vendors, timelines, risks, approvals. 6. **Measurement** – KPIs, dashboards, survey plan, follow-up flows. ## Templates - Master event brief doc (editable copy with the sections above preformatted). - Reviewer checklist (approvals, dependencies, instrumentation, follow-up). - Handoff packet outline for producers/regional teams. ## Checklist - ✅ Approvers + owners defined. - ✅ Dependencies captured (product readiness, content, sales enablement). - ✅ Data instrumentation planned. - ✅ Post-event follow-up mapped. ## Tips - Keep briefs in shared workspace; version by event iteration. - Reuse sections for series; highlight delta vs prior runs. - Pair with `manage-production` outputs to ensure continuity. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.