# Incentive Design > Use when structuring payouts, tiers, and eligibility for referral programs. - Skill: `tomevault-io/incentive-design` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/incentive-design` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/incentive-design/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/incentive-design --- # Referral Incentive Design Skill ## When to Use - Launching new referral or affiliate programs. - Revisiting incentive structures after performance reviews. - Adapting rewards for new personas, products, or regions. ## Framework 1. **Objective Alignment** – tie incentives to desired behavior (lead quality, revenue, product adoption). 2. **Structure Options** – choose between cash, credits, swag, tiered multipliers, or charitable donations. 3. **Economics** – model CAC/LTV impact, cap payouts, and define clawback rules. 4. **Compliance** – account for tax reporting, regional regulations, and contractual clauses. 5. **Experimentation** – define hypotheses, guardrails, and measurement cadence. ## Templates - Incentive matrix (persona → action → reward → cap → notes). - Budget planner comparing reward scenarios vs target outcomes. - A/B test brief for incentive experiments. ## Tips - Keep tiers simple; too many options create friction. - Pair with finance/legal early to avoid rework. - Document changes with effective dates for auditability. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.