# Ipa Brand Guidelines > Applies Innovations for Poverty Action's official brand colors and typography to any sort of artifact that may benefit from having IPA's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. Use when this capability is needed. - Skill: `tomevault-io/ipa-brand-guidelines` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/ipa-brand-guidelines` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/ipa-brand-guidelines/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Design & Media - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/ipa-brand-guidelines --- # IPA's Brand Styling ## Overview To access Innovations for Poverty Action's official brand identity and style resources, use this skill. **Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, IPA brand, visual formatting, visual design, writing guidelines ## Brand Guidelines ### Colors **Primary Brand Colors:** - **IPA Green**: `#49ac57` - Primary brand color - **Dark Green**: `#155240` - Success states and emphasis - **Charcoal**: `#414042` - Primary text and dark elements - **White**: `#ffffff` - Background and light text **Secondary Colors:** - **Dark Blue**: `#2b4085` - Secondary accent - **Light Blue**: `#84d0d4` - Tertiary accent - **Red Orange**: `#f26529` - Attention and highlights - **Secondary Gray**: `#707073` - Secondary text elements - **Tertiary Gray**: `#C2C2C4` - Tertiary elements **Supporting Colors:** - **Light Grey**: `#f1f2f2` - Subtle backgrounds - **Dark Grey**: `#c9c9c8` - Borders and dividers - **Blue Accent**: `#ceecee` - Light backgrounds **Categorical Colors (for data visualization):** 1. Light Blue: `#84d0d4` 2. Dark Blue: `#2b4085` 3. Red Orange: `#f26529` 4. Purple: `#be9ffa` 5. Yellow: `#f5cb57` 6. IPA Green: `#49ac57` **Sequential Colors (for gradients and scales):** 1. IPA Green: `#49ac57` 2. `#3f9953` 3. `#35874e` 4. `#2b754a` 5. `#216345` 6. Dark Green: `#155240` **Divergent Colors (for comparative visualizations):** - Cool side: `#032b6c`, `#5566b0`, `#a0a9ea` - Warm side: `#fc9757`, `#c8420a`, `#730000` ### Typography **Official IPA Fonts:** - **Body Text**: Arial - **Headings**: Georgia **Web Implementation (Google Fonts alternatives):** - **Base Font**: Arimo (Google Fonts alternative to Arial) - **Headings**: Gelasio (Google Fonts alternative to Georgia) - **Monospace**: Fira Code (from Google Fonts) - **Note**: Arimo and Gelasio are freely available Google Fonts that closely resemble IPA's official fonts and are used for consistent web availability **Monospace Styling:** - **Inline code**: Dark green text (`#155240`), medium weight (500) - **Code blocks**: Dark green text on light grey background (`#f1f2f2`) **Link Styling:** - Color: Dark blue (`#2b4085`) - Decoration: Underline ## Writing Guidelines IPA follows strict writing guidelines to ensure clear, accessible, and professional communication. Key principles include: ### Core Principles - **Keep it short and simple**: Use concise sentences averaging 15-20 words - **Write clearly and avoid jargon**: Write for general audiences; explain technical terms on first use - **Use active voice**: Prefer "Researchers conducted a study" over "A study was conducted" - **Be evidence-based and objective**: Present findings neutrally without advocacy - **Show, don't tell**: Use concrete evidence and specific examples - **Maintain professional tone**: Avoid contractions, slang, and casual language ### Key Terminology - ✅ Use "evaluation" instead of "experiment" - ✅ Use "participants" or "respondents" instead of "subjects" - ✅ Use "Low- and Middle-Income Countries (LMICs)" instead of "developing countries" - ✅ Use "people living in poverty" instead of "poor people" or "the poor" - ✅ Use "randomized evaluation" for general audiences instead of "RCT" - ✅ Avoid "treatment" and "control" language - use descriptive alternatives like "enrolled in the program" vs. "did not receive the program" ### Style Standards - Follow *Associated Press Stylebook* (56th edition) - Use American spelling and punctuation - Follow *Chicago Manual of Style* (17th edition) for citations - Write out numbers one through nine; use numerals for 10 and above - Spell out acronyms on first use: "Innovations for Poverty Action (IPA)" - Use active voice and avoid passive constructions - No contractions: "it is" not "it's" For complete writing guidelines, see: `.claude/skills/ipa-brand-guidelines/references/writing_guidelines.md` ## Features ### Smart Font Application - Applies Gelasio font to headings - Applies Arimo font to body text - Applies Fira Code to monospace/code elements - Automatically loads fonts from Google Fonts - Preserves readability and brand consistency ### Text Styling - Headings: Gelasio font in appropriate weights - Body text: Arimo font - Code/monospace: Fira Code with dark green color - Smart color selection based on background (charcoal on light, white on dark) - Preserves text hierarchy and formatting ### Color Application - Primary branding uses IPA Green - Text uses charcoal for readability - Accent colors follow categorical/sequential/divergent palettes - Maintains visual interest while staying on-brand - Background/foreground contrast follows accessibility standards ### Logo Integration - Medium logo: `assets/logos/IPA-primary-color-RGB.png` - Logo placement follows brand guidelines ## Technical Details ### Font Management - Official IPA fonts: Arial (body text) and Georgia (headings) - Web implementation uses Google Fonts alternatives: Arimo (resembles Arial) and Gelasio (resembles Georgia) - Fira Code used for monospace/code elements - Fonts loaded from Google Fonts for consistent web availability - No local font installation required - Fallback to system fonts (Arial, Georgia) if Google Fonts unavailable ### Color Application - Uses RGB/hex color values for precise brand matching - Color definitions from `assets/design-styles/light-brand.yml` - Applied via python-pptx's RGBColor class or CSS hex values - Maintains color fidelity across different systems - Supports categorical, sequential, and divergent color schemes for data visualization ### Writing Style Enforcement - Automated checks via Vale linting tool - Style rules defined in `.vale.ini` and `styles/` directory - Pre-commit hooks ensure compliance before committing changes - Guidelines configurable as strict, moderate, or loose enforcement --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/povertyaction) — claim your Tome and manage your conversions.