# Lerianstudio Ring Using Pmm Team > Using Ring PMM-Team: Product Marketing Workflow - Skill: `tomevault-io/lerianstudio-ring-using-pmm-team` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/lerianstudio-ring-using-pmm-team` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/lerianstudio-ring-using-pmm-team/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/lerianstudio-ring-using-pmm-team --- # Using Ring PMM-Team: Product Marketing Workflow The ring-pmm-team plugin provides 7 product marketing skills and 6 specialist agents. Use them via `Skill tool: "skill-name"` or via slash commands. **Remember:** Follow the **ORCHESTRATOR principle** from `ring:using-ring`. Dispatch PMM specialists to handle marketing strategy; don't attempt marketing analysis without structured process. ## PMM Philosophy **Marketing strategy requires systematic research and validation. Every time.** PMM workflow ensures: - Market is understood (size, segments, trends) - Competition is mapped (strengths, weaknesses, positioning) - Positioning is differentiated (why you, why now) - Messaging resonates (proof points, value props) - GTM is executable (channels, tactics, timeline) - Launch is coordinated (checklist, stakeholders, materials) - Pricing is validated (models, willingness to pay) ## Domain Distinction | Plugin | Focus | Outputs | |--------|-------|---------| | **pm-team** | Technical pre-dev planning | PRDs, TRDs, API specs, task breakdown | | **pmm-team** | Market strategy | Positioning, messaging, GTM plans, launch coordination | **Use pm-team for WHAT to build. Use pmm-team for HOW to market.** ## Skills Overview | Skill | Purpose | Output | |-------|---------|--------| | `market-analysis` | Market sizing, segmentation, trends | market-analysis.md | | `positioning-development` | Differentiation, positioning statement | positioning.md | | `messaging-creation` | Value props, proof points, messaging | messaging-framework.md | | `gtm-planning` | Channels, tactics, timeline | gtm-plan.md | | `launch-execution` | Launch checklist, coordination | launch-plan.md | | `pricing-strategy` | Pricing models, analysis | pricing-strategy.md | | `competitive-intelligence` | Competitive landscape, battlecards | competitive-intel.md | ## Agents Overview | Agent | Expertise | Use For | |-------|-----------|---------| | `market-researcher` | Market intelligence, sizing, trends | TAM/SAM/SOM, market segmentation | | `positioning-strategist` | Differentiation, category design | Positioning statements, competitive framing | | `messaging-specialist` | Copywriting, value propositions | Messaging frameworks, proof points | | `gtm-planner` | Channel strategy, launch planning | GTM plans, campaign strategy | | `launch-coordinator` | Launch execution, stakeholder mgmt | Launch checklists, coordination | | `pricing-analyst` | Pricing models, competitive pricing | Pricing strategy, packaging | ## Recommended Workflow ### Full GTM Planning (New Product/Major Launch) ``` 1. Market Analysis → market-analysis 2. Competitive Intel → competitive-intelligence 3. Positioning → positioning-development 4. Messaging → messaging-creation 5. Pricing → pricing-strategy 6. GTM Plan → gtm-planning 7. Launch Coordination → launch-execution ``` **Planning time:** 4-8 hours depending on market complexity ### Quick Positioning (Feature Launch/Minor Update) ``` 1. Competitive Intel → competitive-intelligence 2. Positioning → positioning-development 3. Messaging → messaging-creation ``` **Planning time:** 1-2 hours ### Competitive Response (Urgent) ``` 1. Competitive Intel → competitive-intelligence 2. Positioning Update → positioning-development ``` **Planning time:** 30-60 minutes ## Using PMM Skills ### Via Slash Commands ``` /market-analysis fintech-b2b # Full market analysis /gtm-plan new-feature # GTM planning /competitive-intel competitor-x # Competitive analysis ``` ### Via Skills (Manual) ``` Skill tool: "ring:market-analysis" (Review output) Skill tool: "ring:positioning-development" (Review output) ``` ## Output Structure ``` docs/pmm/{product-or-feature}/ ├── market-analysis.md # Market sizing, segments ├── competitive-intel.md # Competitor landscape ├── positioning.md # Differentiation, positioning ├── messaging-framework.md # Value props, proof points ├── pricing-strategy.md # Pricing models, recommendations ├── gtm-plan.md # Channels, tactics, timeline └── launch-plan.md # Checklist, coordination ``` ## Integration with Other Plugins | Plugin | Integration Point | |--------|------------------| | pm-team | PRD → PMM validates market opportunity | | dev-team | Feature specs → PMM creates messaging | | tw-team | PMM messaging → TW creates docs | | finops-team | PMM pricing → FinOps validates margins | **Combined with:** - `ring:pre-dev-prd-creation` – Business requirements inform market analysis - `functional-writer` – Turn positioning into documentation - `brainstorm` – Explore positioning options ## Blocker Criteria **STOP and escalate when:** | Blocker Type | Example | Action | |--------------|---------|--------| | **Missing Market Data** | No TAM estimates available | STOP. Request data or define assumptions. | | **Conflicting Positioning** | Stakeholders disagree on differentiation | STOP. Facilitate alignment discussion. | | **Undefined ICP** | "Everyone is our customer" | STOP. Require specific segment definition. | | **No Competitive Data** | Can't identify competitors | STOP. Market may not exist or be misunderstood. | | **Pricing Uncertainty** | No willingness-to-pay data | STOP. Recommend validation approach. | ## Anti-Rationalization See [shared-patterns/anti-rationalization.md](../shared-patterns/anti-rationalization.md) for universal anti-rationalizations. **PMM-Specific:** | Rationalization | Why It's WRONG | Required Action | |-----------------|----------------|-----------------| | "Market is obvious" | Assumptions cause positioning failures | **Quantify with data** | | "We know our competitors" | Knowledge gaps cause blind spots | **Complete systematic analysis** | | "Messaging can evolve" | Evolution needs baseline | **Create complete framework first** | ## ORCHESTRATOR Principle - **You're the orchestrator** – Dispatch PMM skills, don't market manually - **Don't skip research** – Research prevents positioning failures - **Don't assume market fit** – Validate systematically - **Use agents for specialist work** – Dispatch specialists for complex analysis ### Good (ORCHESTRATOR): > "I need GTM strategy for the new payment feature. Let me run /market-analysis, then dispatch positioning-strategist to define differentiation." ### Bad (OPERATOR): > "I'll write the positioning based on what I think the market wants." --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/lerianstudio) — claim your Tome and manage your conversions.