# Lookatitude Guild SEO On Page Optimization > seo-on-page-optimization - Skill: `tomevault-io/lookatitude-guild-seo-on-page-optimization` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/lookatitude-guild-seo-on-page-optimization` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/lookatitude-guild-seo-on-page-optimization/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/lookatitude-guild-seo-on-page-optimization --- # seo-on-page-optimization Implements `guild-plan.md §6.2` (seo · on-page-optimization) under `§6.4` commercial principles: hypothesis-first (what does the SERP reward this page for?), success = measurable (rank, CTR, conversion), evidence = before/after with cited data, not cargo-cult tweaks. ## What you do Take one page and one target cluster, then produce a concrete set of edits that tighten the match between page and SERP intent. Small, specific changes beat generic "add more keywords". - Start from the target cluster (from `seo-keyword-research` or the brief). If there's no target, stop and get one. - Inspect the SERP: intent, content format that ranks, featured snippet if present, SERP features. - Optimize in this order: title tag, meta description, H1, URL slug (only if low-risk), H2 structure, intro 150 words, schema, internal links, image alt, content depth against competing pages. - Title tag: primary keyword + differentiator, ≤60 chars visible. Meta: promise + proof + CTA, ≤155 chars. - Schema: pick the type that matches content (Article, Product, FAQ, HowTo, Breadcrumb). One type, implemented fully — not five half-done. - Produce a before/after diff plus a checklist the implementer can tick through. ## Output shape Markdown with: 1. **Page + target cluster** — URL and target keywords. 2. **SERP read** — what ranks, what format, what features to win. 3. **Before / after** — side-by-side for title, meta, H1, URL (if changing), intro. 4. **Schema block** — JSON-LD snippet ready to paste. 5. **Internal link adds** — source URL → anchor text → destination URL. 6. **Content-depth notes** — sections to add/expand, competing-page word counts cited. 7. **Checklist** — ticked list for QA after ship. Store at `.guild/runs//seo/onpage-.md` if tracked. ## Anti-patterns - Keyword stuffing — unnatural repetition of the target in H1/H2/intro. - Meta-description ignored (or generated by the CMS) — the CTR on the SERP is left on the table. - Schema cargo-cult — pasting every schema type because "more is better". - Changing the URL slug on a ranking page without a 301 — self-inflicted traffic loss. - Rewriting the entire page when the title + intro + schema would move the needle alone. - Optimizing without a target keyword cluster — you're guessing. ## Handoff Return the optimization diff to the invoking `seo` specialist. If content depth gaps require new sections, hand off to `copywriter-long-form` or `technical-writer-user-manual`. If internal-link additions touch many pages, escalate to `seo-internal-linking`. If Core Web Vitals or crawl issues surface, hand to `seo-technical-audit`. This skill does not dispatch. --- > Source: [lookatitude/guild](https://github.com/lookatitude/guild) — distributed by [TomeVault](https://tomevault.io).