# Marketing

> Marketing and product positioning skills for Azure applications Use when this capability is needed.

- Skill: `tomevault-io/marketing-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add tomevault-io/marketing-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/marketing-2/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: tomevault-io (https://skillmd.com/u/tomevault-io)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/tomevault-io/marketing-2

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# Marketing Skills

Skills for creating marketing content and product positioning for Azure applications.

## Available Skills

| Skill | Description | When to Use |
|-------|-------------|-------------|
| [landing-page](landing-page.md) | Generate landing page content | Launch preparation |
| [messaging](messaging.md) | Product positioning and messaging | Brand definition |
| [azure-marketplace](azure-marketplace.md) | Azure Marketplace listings | SaaS distribution |

## Azure Specialization

The marketing role understands Azure's ecosystem:

- **Azure Marketplace**: SaaS listings, transact offers
- **Microsoft Partner Network**: Co-sell opportunities
- **Azure Architecture Center**: Reference architectures
- **Microsoft Learn**: Training integration

## Quick Reference

### Landing Page Structure

```
1. Hero Section
   - Headline (value proposition)
   - Subheadline (how it works)
   - CTA button
   - Hero image/demo

2. Problem/Solution
   - Pain points
   - How we solve them

3. Features
   - 3-6 key features with icons
   - Azure integration highlights

4. Social Proof
   - Logos, testimonials, metrics

5. Pricing
   - Tiers with Azure cost context

6. CTA Section
   - Final call to action
   - Trust badges (Azure certified, etc.)
```

### Messaging Framework

| Element | Purpose |
|---------|---------|
| Tagline | 5-7 word memorable phrase |
| Value Prop | One sentence, main benefit |
| Elevator Pitch | 30 seconds, problem + solution |
| Differentiators | 3 unique strengths |

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<!-- tomevault:4.0:skill_md:2026-04-13 -->