# Marketing SEO Adsense Readiness > Analyze websites and projects for Google AdSense compliance and readiness. Use when asked to check AdSense eligibility, audit a site for Google Ads, verify publisher policy compliance, prepare a site for monetization, or fix AdSense policy violations. Covers content quality, ad placement, privacy requirements, and technical standards. Use when this capability is needed. - Skill: `tomevault-io/marketing-seo-adsense-readiness` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/marketing-seo-adsense-readiness` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/marketing-seo-adsense-readiness/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/marketing-seo-adsense-readiness --- # AdSense Readiness Analyzer Analyze projects and websites to ensure compliance with Google AdSense Program Policies before applying for monetization or after receiving policy violation notices. ## Workflow ### 1. Project Discovery Identify the project type and gather relevant files: ``` Web projects: HTML, templates, layouts, content pages, CSS, JS Frameworks: Next.js, React, Vue, Angular, static site generators Content: Blog posts, articles, landing pages, error pages Configuration: ads.txt, privacy policy, terms of service ``` **Key files to examine:** - All HTML/template files with potential ad placements - Error pages (404, 500, etc.) - Thank you / confirmation pages - Navigation and alert components - Privacy policy page - Cookie consent implementation **Classify the site type before proceeding.** The site type changes which content quality checks apply: - **Editorial/Blog** — Article-driven content, news, commentary - **Tool/Calculator** — Single or multi-function utility (converters, generators, calculators) - **Database/Directory** — Entity-based pages (recipes, products, companies, places, ingredients) - **E-commerce** — Product listings and purchases - **Portfolio/Business** — Services, credentials, case studies - **Hybrid** — Combination of the above **If the site is a Database, Directory, or Tool type**, apply this additional check during Step 3: - Do the entity/detail pages contain **prose blocks** (descriptions, context, editorial content) beyond structured fields (names, ratings, prices, tags)? - If **yes**: The site may qualify as informational content — flag as "reposition path" (SEO structure, schema, meta descriptions) rather than defaulting to "add a blog." - If **no**: Flag content enrichment as the primary readiness gap. Record the site type in the report header. ### 2. Policy Compliance Audit Run through each policy category. See [references/policies.md](references/policies.md) for complete policy details. #### Content Policies Checklist - [ ] No prohibited content (illegal, adult, violent, deceptive) - [ ] Original, substantial content on every monetized page - [ ] No low-value or "lorem ipsum" placeholder content - [ ] No scraped or auto-generated thin content - [ ] Content in a supported language - [ ] **Restricted/sensitive category check**: If the site is in a sensitive-but-legal niche (alcohol, gambling, pharmaceuticals, dating, firearms), note that approval is possible but ad fill may be near-zero unless the publisher opts in to restricted categories in AdSense Blocking Controls (Brand Safety > Blocking Controls > Sensitive Categories). Flag this as an explicit action item in the readiness report even if content quality is otherwise strong. #### Inventory Value Checklist - [ ] No ads on pages under construction - [ ] No ads on error pages (404, 500) - [ ] No ads on thank you / exit pages - [ ] No ads on alert or navigation-only screens - [ ] More content than ads on every page - [ ] No ads in background processes or hidden contexts #### Ad Placement Checklist - [ ] Ads don't overlay navigation elements - [ ] Ads don't interfere with content consumption - [ ] No "dead end" screens forcing ad clicks - [ ] Clear visual separation between ads and content - [ ] Ads comply with Better Ads Standards #### Privacy & Technical Checklist - [ ] Privacy policy exists and is accessible - [ ] Privacy policy discloses use of cookies/tracking - [ ] Privacy policy mentions third-party ad serving - [ ] Cookie consent mechanism (where required) - [ ] ads.txt file present and valid (if applicable) - [ ] No malware or unwanted software ### 3. Content Quality Assessment Evaluate content against Google's quality guidelines. See [references/quality-guidelines.md](references/quality-guidelines.md). **Core value questions:** 1. Does the page provide substantial value vs similar sites? 2. Is content original and not duplicated across pages? 3. Is the site well-organized with clear navigation? 4. Does the content match what's promised (no bait-and-switch)? 5. Would a user return to this site? **E-E-A-T signal checklist (Expertise, Experience, Authoritativeness, Trustworthiness):** - [ ] Content is attributed to a named author (not "Team," "Admin," or the site name) - [ ] Author has a bio or linked profile with credentials relevant to the topic - [ ] About page establishes who runs the site and their expertise - [ ] Content demonstrates genuine knowledge, personal experience, or original perspective — not just plausible-sounding generalities **Blog/article content pattern check** (required if the site has a blog or news section): - [ ] Posts are spread across more than one 2-week window (not all published in a single burst) - [ ] Post lengths vary naturally by topic — not all approximately the same word count - [ ] At least some posts include personal voice, first-person detail, or experience-specific content - [ ] Bylines are not all identical generic team attributions If **2 or more** of the pattern checks are flagged, note a `WARN: Publication Pattern Risk` in the report. A burst-published, uniformly-sized, anonymously-bylined content set is a high-confidence AI-batch-content signal that will likely trigger rejection even if individual posts read acceptably. **Site-type–specific content check:** - For **database/directory/tool** sites: Apply the reposition vs. enrich branch evaluation defined in Step 1 — do not default to "add a blog" without first assessing whether existing entity pages already contain substantive prose. - For **editorial/blog** sites: Verify minimum 15-20 pages of 300-500+ word original content. - For **e-commerce** sites: Verify product pages include original descriptions, not manufacturer copy. ### 4. Generate Recommendations Report Create a structured report with: ```markdown ## AdSense Readiness Report ### Summary - Overall Status: [Ready / Needs Work / Not Eligible] - Critical Issues: [count] - Warnings: [count] ### Critical Issues (Must Fix) 1. [Issue]: [File/Location] - Problem: [Description] - Fix: [Specific remediation steps] ### Warnings (Should Fix) 1. [Issue]: [File/Location] - Problem: [Description] - Recommendation: [Suggested improvement] ### Best Practices (Consider) 1. [Recommendation] ### Files Analyzed - [list of files examined] ``` ### 5. Implement Remediations For each issue, implement fixes: **Error/Exit Pages:** - Remove any ad code from 404, 500, thank-you pages - Ensure these pages still provide navigation back to content **Under Construction Pages:** - Either complete the content or remove from sitemap - Remove ad placements until content is ready **Low-Value Content:** - Add substantial, original content - Remove or consolidate thin pages - Replace placeholder text with real content **Privacy Policy:** - Add/update privacy policy with required disclosures - Include cookie consent if serving EU users - Document third-party ad serving **ads.txt:** - Create ads.txt in site root if not present - Validate format and entries ## Common Violations & Fixes | Violation | Detection | Fix | |-----------|-----------|-----| | Ads on 404 page | Check 404.html for ad scripts | Remove ad code from error templates | | No privacy policy | Missing /privacy or /privacy-policy | Add compliant privacy policy page | | Lorem ipsum content | Search for "lorem" in content | Replace with real content | | Under construction | Pages with "coming soon" | Complete or remove pages | | Too many ads | Ad-to-content ratio check | Reduce ad placements | | Ads overlay nav | CSS/layout analysis | Adjust ad positioning | ## File Patterns to Search ``` # Ad code patterns grep -r "googlesyndication\|adsbygoogle\|google_ad" . # Placeholder content grep -ri "lorem ipsum\|placeholder\|coming soon\|under construction" . # Error pages find . -name "*404*" -o -name "*error*" -o -name "*500*" # Privacy policy find . -name "*privacy*" -o -name "*policy*" # ads.txt find . -name "ads.txt" ``` ## Verification After implementing fixes: 1. Re-run the audit checklist 2. Test all page types in browser 3. Validate ads.txt format 4. Confirm privacy policy accessibility 5. Check mobile responsiveness (Better Ads Standards) --- > Source: [scanady/nexus-agents](https://github.com/scanady/nexus-agents) — distributed by [TomeVault](https://tomevault.io).