# Marketing Skills

> Marketing strategy, content marketing, SEO optimization, social media planning, email campaigns, and analytics. Use when user asks about marketing, content creation, SEO, social media, advertising, or growth strategies. Use when this capability is needed.

- Skill: `tomevault-io/marketing-skills` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add tomevault-io/marketing-skills`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/marketing-skills/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: tomevault-io (https://skillmd.com/u/tomevault-io)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/tomevault-io/marketing-skills

---


# Marketing Skills

Create and execute marketing strategies for digital products and services.

## Content Marketing

### Content Strategy Framework

1. **Define audience** - Who are you creating for?
2. **Set goals** - Awareness, leads, conversion?
3. **Choose channels** - Blog, social, email, video?
4. **Create calendar** - Consistent publishing schedule
5. **Measure results** - Analytics and KPIs

### Content Types

| Type | Best For | Frequency |
|------|----------|-----------|
| Blog posts | SEO, thought leadership | Weekly |
| Case studies | Conversion, trust | Monthly |
| Videos | Engagement, tutorials | Bi-weekly |
| Infographics | Shares, backlinks | Monthly |
| Email newsletters | Retention, nurture | Weekly |

## SEO Optimization

### On-Page SEO Checklist

- [ ] Title tag includes primary keyword (< 60 chars)
- [ ] Meta description includes keyword (< 160 chars)
- [ ] H1 contains primary keyword
- [ ] Headers follow hierarchy (H1 → H2 → H3)
- [ ] Images have alt text
- [ ] Internal links to related content
- [ ] Page loads under 3 seconds
- [ ] Mobile responsive

### Keyword Research

```python
# Example: Analyze keyword difficulty
keywords = ["python教程", "python入门", "python学习"]
# Consider: search volume, competition, intent
```

### Technical SEO

- XML sitemap submitted to Google Search Console
- robots.txt configured correctly
- SSL certificate (HTTPS)
- Canonical URLs to avoid duplicates
- Structured data (JSON-LD) for rich snippets

## Social Media Marketing

### Platform Strategy

| Platform | Best For | Content Type |
|----------|----------|--------------|
| LinkedIn | B2B, professional | Articles, insights |
| Twitter/X | News, tech, trends | Short posts, threads |
| Instagram | Visual, lifestyle | Images, stories, reels |
| YouTube | Tutorials, long-form | Videos |
| TikTok | Gen Z, viral | Short videos |

### Engagement Formula

```
Hook (first 3 seconds) → Value → Call to Action
```

## Email Marketing

### Email Components

1. **Subject line** - Clear, compelling, < 50 chars
2. **Preview text** - Expand on subject
3. **Body** - Single clear message per email
4. **CTA** - One primary action
5. **Footer** - Unsubscribe, physical address

### Metrics to Track

- Open rate (target: 20%+)
- Click-through rate (target: 2-5%)
- Unsubscribe rate (keep < 0.5%)
- Conversion rate

## Analytics & KPIs

### Key Metrics

| Goal | KPI | Tool |
|------|-----|------|
| Traffic | Sessions, users | GA4 |
| Engagement | Bounce rate, time on site | GA4 |
| Leads | Form submissions | HubSpot |
| Conversion | Goal completions | GA4 |
| Revenue | Transactions, LTV | Stripe |

### Attribution Models

- First-touch: Credit to first interaction
- Last-touch: Credit to final interaction
- Linear: Equal credit across all touchpoints
- Time-decay: More credit to recent touchpoints

## Growth Hacking

### Viral Loops

1. **Referral programs** - Incentivize sharing
2. **Free tier** - Lower barrier to try
3. **Social proof** - Testimonials, user counts
4. **Gamification** - Progress, badges, rewards

### A/B Testing

```python
# Hypothesis: Subject line A will outperform B
# Test: Send to 50/50 split
# Measure: Open rate
# Minimum sample size: 1000 per variant
```

## Copywriting Framework (AIDA)

1. **Attention** - Hook with a problem or fact
2. **Interest** - Build curiosity with details
3. **Desire** - Show benefits, not features
4. **Action** - Clear, specific CTA

---
> Source: [Ming3-L/Flowly-AI](https://github.com/Ming3-L/Flowly-AI) — distributed by [TomeVault](https://tomevault.io).
<!-- tomevault:4.0:skill_md:2026-06-16 -->