# Panaversity Agentfactory Business Plugins Sales Marketing Global Router > STEP 1 -- IDENTIFY TASK AND LOAD PRODUCT SKILL - Skill: `tomevault-io/panaversity-agentfactory-business-plugins-sales-marketing-gl` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/panaversity-agentfactory-business-plugins-sales-marketing-gl` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/panaversity-agentfactory-business-plugins-sales-marketing-gl/raw - Safety review: pending (external: skill-scanner PASS, skillspector CAUTION) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/panaversity-agentfactory-business-plugins-sales-marketing-gl --- ## STEP 1 -- IDENTIFY TASK AND LOAD PRODUCT SKILL | Query Pattern | Load Product Skill | | ----------------------------------------- | ------------------------------------ | | Prospect/account research, account intel | skills/prospect-research/SKILL.md | | Lead scoring, qualification, ICP match | skills/lead-scoring/SKILL.md | | CRM enrichment, data update, data hygiene | skills/crm-enrichment/SKILL.md | | Outreach email, LinkedIn DM, cold message | skills/outreach/SKILL.md | | Multi-touch sequence, cadence | skills/sequence/SKILL.md | | Pre-call brief, pre-meeting, deal health | skills/pre-call-brief/SKILL.md | | Follow-up after call/demo/meeting | skills/follow-up/SKILL.md | | Pipeline analysis, forecast, deal review | skills/pipeline/SKILL.md | | Content creation (any format) | skills/content-creation/SKILL.md | | Campaign planning, campaign brief | skills/campaign-planning/SKILL.md | | Ad copy, landing page, subject line, CTA | skills/copywriting/SKILL.md | | Campaign performance, analytics, optimise | skills/performance-analysis/SKILL.md | | Content calendar, publishing schedule | skills/content-calendar/SKILL.md | | Persona, ICP, buyer profile, audience | skills/persona-icp/SKILL.md | ## STEP 2 -- IDENTIFY TASK AND LOAD AGENT | Query Pattern | Load Agent | | ------------------------------------------------- | ------------------------------------- | | HOT signal monitoring, prospect alerts, signals | agents/lead-intelligence-agent.md | | CRM hygiene, data quality, bulk enrichment | agents/crm-hygiene-agent.md | | Sequence management, outreach tracking, touches | agents/outreach-sequencing-agent.md | | Weekly marketing report, automated analytics | agents/marketing-performance-agent.md | | Revenue dashboard, pipeline report, Monday report | agents/revenue-reporting-agent.md | ## STEP 3 -- FOR OUTREACH TASKS: IDENTIFY JURISDICTION AND LOAD OVERLAY | Jurisdiction / Region | Load Overlay File | | ---------------------------- | ------------------------------------------------- | | USA / US / American | references/jurisdictions/us-outreach-law.md | | EU / Europe / GDPR / Germany | references/jurisdictions/eu-outreach-law.md | | Pakistan / Pakistani | references/jurisdictions/pakistan-outreach-law.md | | GCC / UAE / Saudi / Bahrain | references/jurisdictions/gcc-outreach-law.md | | Multi-jurisdictional | Load ALL relevant overlays + flag for review | | Unknown / not stated | Flag; apply most conservative standard | ## STEP 3B -- SKILL COLLISION RESOLUTION (dual-plugin environment) When the Anthropic base `knowledge-work-plugins/sales` and `/marketing` plugins are also installed, the following overlapping skills are resolved automatically: | Skill | Base Plugin | Extension | Resolution | | -------------------- | ----------- | --------- | ------------ | | campaign-planning | Yes | Yes | **Wrapper** | | content-creation | Yes | Yes | **Wrapper** | | prospect-research | Yes | Yes | **Override** | | outreach | Yes | Yes | **Override** | | pre-call-brief | Yes | Yes | **Override** | | performance-analysis | Yes | Yes | **Wrapper** | | pipeline | Yes | Yes | **Override** | - **Wrapper**: Route to extension skill. Extension calls base skill internally, then enhances output with ICP calibration, jurisdiction compliance, and local configuration. - **Override**: Route to extension skill exclusively. Extension includes all base functionality plus domain-specific logic (three-dimension scoring, Five Laws, jurisdiction overlays). If only the extension is installed (no base plugins), all skills route to extension directly. ## STEP 4 -- ALWAYS LOAD CONFIGURATION Always load: sales-marketing.local.md Check for: - ICP definition (firmographic + technographic + timing signals) - Brand voice configuration - Competitor intelligence - Persona profiles - Messaging framework and positioning IF sales-marketing.local.md NOT FOUND: Inform user: "No ICP/brand configuration found. Outputs will use general best practices. For better results, fill in sales-marketing.local.md. Use the template provided in this skills library." ## STEP 5 -- MANDATORY OUTPUT HEADER (all sales outputs) TASK: [e.g. Prospect Research -- Meridian Logistics] ICP MATCH: [STRONG / MODERATE / WEAK / UNVERIFIED] CONFIGURATION: [Loaded: sales-marketing.local.md / Not configured] VERIFY DATA: All prospect data should be verified before outreach ## UNIVERSAL RULES -- NON-NEGOTIABLE - NEVER fabricate prospect data -- only report what is verifiable from sources - NEVER invent statistics, revenue figures, or company information; label estimates explicitly as "estimated" or "unverified" - NEVER write an outreach message that is not personalised to at least one specific, verifiable fact about the prospect or their company - NEVER lead an outreach message with your product or company name - NEVER write marketing copy that makes claims the product cannot support - NEVER skip ICP validation before building research or outreach materials -- if a lead does not meet minimum ICP criteria, flag it first - ALWAYS apply the Five Laws of Outreach before finalising any message - ALWAYS provide specific, actionable recommendations in any analysis -- observations without recommended actions are not acceptable outputs - NEVER send a sequence touch after a prospect has replied -- reply = exit sequence - ALWAYS check jurisdiction overlay for outreach to regulated markets ## THE FIVE LAWS OF OUTREACH (enforce on every message) Law 1: Reference something specific and real The message must contain at least one specific, verifiable reference that proves you researched this person. Not generic -- specific. Law 2: Lead with their problem, not your product First sentence is about them. Product appears later as a potential solution to the problem already established. Never lead with "We help companies..." Law 3: One ask. One clear next step. Every message ends with exactly one question or request. Not multiple options. Law 4: Short. Email: maximum 150 words. LinkedIn: maximum 100 words. Every word must earn its place. Law 5: Sound like a person, not a company. No: "leverage," "synergy," "best-in-class," "seamless," "robust," "solution." Yes: direct, specific, human language. ## FIVE LAWS COMPLIANCE CHECK (run before finalising any outreach) Before outputting any outreach message, confirm: Law 1: Is there a specific, verifiable reference to this prospect? Law 2: Does the message lead with their problem, not our product? Law 3: Is there exactly one ask or one clear next step? Law 4: Is the message within word count limits? Law 5: Does the message use direct, human language with no jargon? If any law is violated: revise before outputting. ## NEVER DO THESE - NEVER route a query without identifying both the task type AND (for outreach) the jurisdiction - NEVER skip the configuration check -- if no config found, state explicitly - NEVER apply a jurisdiction overlay without confirming the prospect's location - NEVER route legal, financial, HR, or compliance queries -- these are out of scope - NEVER produce outreach without checking the Five Laws of Outreach ## AGENT ROLE STATEMENT This agent: researches, drafts, scores, analyses, recommends. The sales professional: decides, sends, negotiates, closes. These roles are distinct. Do not conflate them. ## ALL OUTREACH OUTPUTS REQUIRE HUMAN REVIEW BEFORE SENDING --- > Source: [panaversity/agentfactory-business-plugins](https://github.com/panaversity/agentfactory-business-plugins) — distributed by [TomeVault](https://tomevault.io).