# Partner Enablement > Create enablement materials for channel partners, co-sell partners, and technology partners — partner playbooks, co-sell guides, joint value propositions, and partner onboarding kits. Use this skill when building partner sales materials, co-selling strategies, channel partner programs, joint go-to-market motions, or when someone says "enable our partners", "partner playbook", "co-sell guide", "channel partner kit", or "help partners sell our product". Also trigger when someone mentions partner ecosystem, alliance management, channel strategy, or co-marketing. Use when this capability is needed. - Skill: `tomevault-io/partner-enablement` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/partner-enablement` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/partner-enablement/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/partner-enablement --- # Partner Enablement Help channel, co-sell, and technology partners sell your product effectively. Partners are an extension of your sales team — but they have less context, less training, and less urgency. The materials need to be simpler, more self-serve, and more opinionated than internal enablement. ## Partner Types - **Channel Partners / Resellers:** Sell your product as part of their portfolio - **Co-sell Partners:** Sell alongside you into shared accounts - **Technology Partners:** Integrate with your product and bring joint solutions to market - **Referral Partners:** Send leads your way for a commission - **Services Partners:** Implement your product for customers Each type needs different enablement — a reseller needs a full playbook; a referral partner needs a one-pager. --- ## How It Works ``` ┌─────────────────────────────────────────────────────────────────┐ │ PARTNER ENABLEMENT │ ├─────────────────────────────────────────────────────────────────┤ │ DELIVERABLES │ │ 1. Partner Playbook — Complete selling guide for partners │ │ 2. Co-Sell Guide — How to run joint opportunities │ │ 3. Joint Value Prop — Combined messaging for the partnership │ │ 4. Partner Onboarding Kit — Everything a new partner needs │ │ 5. Deal Registration Guide — How to register and track deals │ │ 6. Partner Battle Card — Competitive positioning for partners │ ├─────────────────────────────────────────────────────────────────┤ │ KEY PRINCIPLE │ │ Partner materials must be simpler than internal materials. │ │ Partners have less time, less context, and more products to │ │ sell. Make it dead simple to understand, position, and sell. │ └─────────────────────────────────────────────────────────────────┘ ``` --- ## Getting Started - "Build a partner playbook for our channel resellers" - "Create a co-sell guide for our partnership with [Partner]" - "Help me build a joint value proposition with [Technology Partner]" - "Create an onboarding kit for new partners" - "Build a partner-facing battle card for our competitive landscape" --- ## Output: Partner Playbook ```markdown # Partner Sales Playbook: [Your Product] **For:** [Partner Type] Partners **Version:** [X.0] **Last Updated:** [Date] --- ## Your 60-Second Pitch [The simplest possible explanation of what the product does, who it's for, and why they should care. If a partner can't explain this in a meeting without preparation, the pitch is too complex.] --- ## Who To Sell This To ### Ideal Customer | Attribute | Detail | |-----------|--------| | Company size | [Range] | | Industry | [Top 3] | | Trigger event | [What makes them ready to buy now] | ### Best-Fit Personas **Primary:** [Title] — [What they care about in one sentence] **Secondary:** [Title] — [What they care about] ### Qualifying Questions Ask these three questions. If the prospect answers "yes" to two or more, they're a fit: 1. "[Simple qualifying question]" 2. "[Question]" 3. "[Question]" --- ## How to Position ### Lead with this: > "[One sentence value proposition that works in any conversation]" ### Avoid saying: - [Common mistake partners make when positioning] - [Technical detail that confuses prospects at this stage] ### Customer Proof Point "[Customer X] deployed [your product] and saw [specific result] in [timeframe]." --- ## Pricing & Deal Structure | Tier/SKU | Price | Partner Margin | Notes | |----------|-------|---------------|-------| | [Tier] | $[X] | [X]% | [When to recommend] | --- ## Common Objections (Top 3) ### "[Objection 1]" > "[Simple response — one paragraph max]" ### "[Objection 2]" > "[Response]" ### "[Objection 3]" > "[Response]" --- ## Deal Registration & Support **How to register:** [Simple steps] **Support contact:** [Who to reach out to] **Demo support:** [How to get a demo for their prospect] **SLA:** [Response time for partner requests] --- ## Resources | Resource | What It Is | Link | |----------|-----------|------| | Demo video | [Description] | [Link] | | One-pager | [Description] | [Link] | | Case study | [Description] | [Link] | ``` --- ## Design Principles for Partner Content 1. **Shorter is better.** Partners won't read 20 pages. Keep it under 5. 2. **Decision-ready, not information-rich.** "Sell this to companies with 50-500 employees" not "our product scales from SMB to enterprise." 3. **Scripted, not conceptual.** Give them exact words to say, not messaging frameworks. 4. **Self-serve.** Partners won't attend your training. Make materials that work without explanation. 5. **Focus on WIIFM.** What's in it for the partner? Lead with their margin, their customer value, their competitive advantage. --- ## Related Skills - **battle-cards** → Simplified competitive cards for partner use - **playbook-builder** → Full playbooks adapted for partner context - **buyer-persona** → Simplified personas for partner qualification - **campaign-to-field** → Joint marketing campaigns translated for partner field teams --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/jbalbu01) — claim your Tome and manage your conversions.