# Ph Analytics Setup > Set up analytics tracking for your Product Hunt launch. Use this skill to configure tracking tools, create dashboards, and ensure you capture all important launch metrics. Use when this capability is needed. - Skill: `tomevault-io/ph-analytics-setup` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/ph-analytics-setup` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/ph-analytics-setup/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Data & Analytics - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/ph-analytics-setup --- # Product Hunt Analytics Setup This skill helps you set up comprehensive analytics tracking to measure your Product Hunt launch performance and optimize your funnel. ## When to Use This Skill - Before launch: Setting up tracking infrastructure - Launch day: Monitoring real-time metrics - Post-launch: Analyzing results and ROI ## Essential Metrics to Track ### Product Hunt Metrics | Metric | Source | Importance | |--------|--------|------------| | Ranking position | PH homepage | Critical | | Total upvotes | PH product page | Critical | | Comments | PH product page | High | | Saves/bookmarks | PH product page | Medium | ### Website Metrics | Metric | Source | Importance | |--------|--------|------------| | Total visitors | Analytics | Critical | | PH referral traffic | Analytics | Critical | | Bounce rate | Analytics | High | | Time on site | Analytics | Medium | | Pages per session | Analytics | Medium | ### Conversion Metrics | Metric | Source | Importance | |--------|--------|------------| | Signups | Your database | Critical | | Trial starts | Your database | High | | Purchases | Payment system | Critical | | Conversion rate | Calculated | Critical | ## Analytics Tools Setup ### 1. Google Analytics 4 **Basic Setup:** 1. Create GA4 property 2. Install tracking code 3. Set up events 4. Create conversion goals **Key Events to Track:** ```javascript // Page view (automatic) // Signup started gtag('event', 'signup_started', { 'source': 'producthunt' }); // Signup completed gtag('event', 'signup_completed', { 'source': 'producthunt', 'plan': 'free' }); // Trial started gtag('event', 'trial_started', { 'source': 'producthunt', 'plan': 'pro' }); // Purchase completed gtag('event', 'purchase', { 'source': 'producthunt', 'value': 99.00, 'currency': 'USD' }); ``` **UTM Parameters:** Add to all your links: ``` ?utm_source=producthunt &utm_medium=social &utm_campaign=launch_jan2024 ``` **Real-Time Dashboard:** - Navigate to Reports > Realtime - Filter by Traffic Source = producthunt.com --- ### 2. Plausible Analytics (Privacy-Focused Alternative) **Setup:** 1. Add script to website 2. Configure goals 3. Set up custom events **Benefits for PH Launch:** - Real-time by default - Clean, simple dashboard - No cookie consent needed - Easy referrer tracking --- ### 3. Mixpanel / Amplitude (Product Analytics) **For Deeper Funnel Analysis:** **Events to Track:** ``` - Page Viewed (with source) - Signup Started - Signup Completed - Onboarding Step 1 - Onboarding Step 2 - Onboarding Completed - Feature Used (first time) - Upgrade Clicked - Payment Completed ``` **Cohort Analysis:** - Compare PH users vs other sources - Retention by acquisition source - Feature adoption by source --- ### 4. Product Hunt Specific Tracking **Manual Tracking Spreadsheet:** | Time | Rank | Upvotes | Δ Upvotes | Comments | Visits | Signups | |------|------|---------|-----------|----------|--------|---------| | 00:00 | - | 0 | - | 0 | 0 | 0 | | 01:00 | | | | | | | | 02:00 | | | | | | | **Tools for PH Tracking:** - Upvote Bell (upvote notifications) - Manual refresh and logging - Custom scripts (PH API) ## Dashboard Setup ### Launch Day Dashboard **Create a single view showing:** ``` ┌─────────────────────────────────────────────────┐ │ PRODUCT HUNT LAUNCH DASHBOARD │ ├─────────────────────────────────────────────────┤ │ │ │ PH METRICS │ WEBSITE METRICS │ │ ─────────── │ ───────────────── │ │ Rank: #4 │ Visitors: 1,234 │ │ Upvotes: 234 │ From PH: 987 (80%) │ │ Comments: 45 │ Bounce: 34% │ │ │ │ ├─────────────────────────────────────────────────┤ │ │ │ CONVERSIONS │ HOURLY TREND │ │ ──────────── │ ──────────── │ │ Signups: 156 │ [Chart showing │ │ Conv Rate: 12.6% │ upvotes over time] │ │ Revenue: $1,240 │ │ │ │ │ └─────────────────────────────────────────────────┘ ``` **Tools for Dashboards:** - Google Data Studio (free) - Grafana (self-hosted) - Geckoboard - Notion (manual) ## Tracking Implementation Checklist ### Before Launch (Required) **Website Analytics:** - [ ] Google Analytics 4 installed - [ ] Real-time dashboard accessible - [ ] UTM parameters prepared - [ ] Referrer tracking verified **Conversion Tracking:** - [ ] Signup event tracking - [ ] Purchase event tracking - [ ] Goals/conversions configured - [ ] Test conversions working **Referrer Attribution:** - [ ] producthunt.com identified correctly - [ ] Can filter traffic by source - [ ] Landing page tracking works ### Before Launch (Recommended) **Advanced Setup:** - [ ] Custom dashboard created - [ ] Alerts configured - [ ] A/B testing tools ready - [ ] Heatmap tool installed (Hotjar, etc.) **Spreadsheet Tracking:** - [ ] Manual tracking sheet created - [ ] Hourly logging template ready - [ ] Team access configured ### Launch Day **Monitoring:** - [ ] Real-time dashboard open - [ ] Logging started at launch - [ ] Team has access - [ ] Alerts working ## Funnel Visualization ### Typical PH Launch Funnel ``` Product Hunt Page Views │ ▼ (Click-through rate: ~20-40%) Website Visitors from PH │ ▼ (Engagement rate: ~40-60%) Engaged Visitors (>30s or 2+ pages) │ ▼ (Signup rate: ~5-15%) Signups / Trial Starts │ ▼ (Conversion rate: ~10-30%) Paid Customers ``` ### Track Drop-Off Points **Set up funnel in analytics:** 1. PH page → Website 2. Website → Signup page 3. Signup page → Signup complete 4. Signup complete → Onboarding 5. Onboarding → First value 6. First value → Payment ## Benchmarks & Goals ### Typical PH Launch Benchmarks | Metric | Poor | Average | Good | Great | |--------|------|---------|------|-------| | PH → Site CTR | <10% | 10-20% | 20-30% | >30% | | Bounce rate | >70% | 50-70% | 30-50% | <30% | | Visit → Signup | <3% | 3-8% | 8-15% | >15% | | PH visitors | <500 | 500-1500 | 1500-3000 | >3000 | ### Set Your Goals ``` LAUNCH GOALS: Product Hunt: - Target upvotes: [___] - Target comments: [___] - Target ranking: Top [___] Website: - Target visitors from PH: [___] - Target bounce rate: <[___]% Conversions: - Target signups: [___] - Target conversion rate: [___]% - Target revenue: $[___] ``` ## Post-Launch Analysis ### Key Questions to Answer 1. **Acquisition:** - How many people visited from PH? - What was click-through rate? - How did PH compare to other sources? 2. **Engagement:** - Did PH visitors engage with content? - What pages did they visit? - How long did they stay? 3. **Conversion:** - How many signed up? - What was conversion rate? - How does this compare to other channels? 4. **Quality:** - Are PH users retained? - Do they convert to paid? - What's LTV of PH-acquired users? ### Analysis Template ``` POST-LAUNCH ANALYSIS: [Product Name] Date: [Launch Date] ACQUISITION - PH referral visitors: [___] - % of total launch traffic: [___]% - Peak hour: [___] with [___] visitors ENGAGEMENT - Average time on site: [___] - Pages per session: [___] - Bounce rate: [___]% CONVERSION - Total signups: [___] - Signup conversion rate: [___]% - Paying customers: [___] - Revenue: $[___] COMPARISON - PH conversion vs. average: [___]% - PH user quality score: [___]/10 LEARNINGS - What worked: [___] - What didn't: [___] - For next time: [___] ``` ## Analytics Checklist ### Setup Phase (1 Week Before) - [ ] All tracking code installed - [ ] Events configured - [ ] Funnels set up - [ ] Dashboard created - [ ] Test tracking working - [ ] Team access granted ### Launch Day - [ ] Real-time monitoring active - [ ] Hourly logging in progress - [ ] Alerts working - [ ] No tracking issues ### Post-Launch - [ ] All data captured - [ ] Analysis completed - [ ] Learnings documented - [ ] Comparison to goals ## Output Format ``` ANALYTICS SETUP FOR: [Product Name] TOOLS CONFIGURED: - Website analytics: [Tool] - Product analytics: [Tool] - PH tracking: [Method] - Dashboard: [Location] EVENTS TRACKING: - [ ] Page views with source - [ ] Signup started - [ ] Signup completed - [ ] Trial started - [ ] Purchase completed FUNNEL CONFIGURED: [Diagram of your funnel] GOALS SET: - Visitors: [Target] - Signups: [Target] - Conversion: [Target]% - Revenue: $[Target] DASHBOARD LOCATION: [Link] TRACKING VERIFIED: [Yes/No] ``` --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/yoanbernabeu) — claim your Tome and manage your conversions.