# Ph Launch Offers > Create compelling launch offers for Product Hunt. Use this skill to design exclusive discounts, lifetime deals, and promotional offers that drive conversions while staying compliant with guidelines. Use when this capability is needed. - Skill: `tomevault-io/ph-launch-offers` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/ph-launch-offers` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/ph-launch-offers/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/ph-launch-offers --- # Product Hunt Launch Offers This skill helps you create compelling promotional offers for your Product Hunt launch that drive conversions while staying within community guidelines. ## When to Use This Skill - Designing your launch promotion - Deciding between discount types - Creating urgency and exclusivity - Structuring lifetime deals - Maximizing launch conversions ## The Golden Rule **Offers must NOT be tied to voting.** ✓ Allowed: "Product Hunt community gets 20% off" ✗ Forbidden: "Upvote to get 20% off" ## Types of Launch Offers ### Type 1: Percentage Discount **Format:** X% off for Y period **Common Structures:** - 20% off first year - 30% off first 3 months - 50% off first month **Example:** ``` 🎁 Product Hunt Exclusive 30% off your first year Code: PRODUCTHUNT Valid for 48 hours ``` **Best For:** - SaaS products - Subscription services - Recurring revenue models --- ### Type 2: Lifetime Deal (LTD) **Format:** One-time payment for lifetime access **Common Structures:** - $99 lifetime (vs $29/month) - $199 lifetime (vs $49/month) - Tiered: $49 / $99 / $199 **Example:** ``` 🚀 Launch Special: Lifetime Deal Pay once, use forever $99 one-time (normally $29/month) Limited to first 500 users ``` **Best For:** - Early-stage products - Building initial user base - Products with low marginal cost **Considerations:** - Attracts deal hunters (may not be long-term users) - Gives up recurring revenue - Creates loyal early adopters - Good for validation/feedback --- ### Type 3: Extended Trial **Format:** Longer free trial than normal **Common Structures:** - 60 days free (vs 14 days) - 3 months free trial - "Forever free" during beta **Example:** ``` Product Hunt Special 60-day free trial (normally 14 days) No credit card required ``` **Best For:** - Products needing time to show value - Complex products with learning curve - Building habit before payment --- ### Type 4: Feature Unlock **Format:** Access to premium features for free **Common Structures:** - Pro features free for 6 months - Premium tier at free tier price - Early access to new features **Example:** ``` 🔓 Unlock Pro Features Product Hunt users get Pro features at the Free tier price — forever ``` **Best For:** - Freemium products - Products with tiered features - Upsell-focused models --- ### Type 5: Bundle/Bonus **Format:** Extra value included **Common Structures:** - Templates included free - Onboarding call included - Extra credits/usage **Example:** ``` Product Hunt Bundle Get [Product] + $500 in templates + 1-on-1 onboarding call All for $99 ``` **Best For:** - Products with add-on value - Service-based products - Content/template products --- ### Type 6: Early Adopter Pricing **Format:** Locked-in lower price forever **Common Structures:** - Current price locked forever - Grandfather early users - Beta pricing permanently **Example:** ``` Early Adopter Pricing Lock in $19/month forever (Price increases to $39/month soon) ``` **Best For:** - Products planning to raise prices - Building loyal early base - Creating urgency ## Pricing Psychology ### Anchoring Show the "real" price to make the deal feel valuable. ``` $99/year (normally $199) — 50% off! ``` ### Scarcity Limit availability to create urgency. ``` Limited to first 100 users from Product Hunt Only 23 spots remaining ``` ### Urgency Time-limit the offer. ``` Expires in 48 hours Launch week only Valid through Sunday ``` ### Exclusivity Make PH community feel special. ``` Exclusive for Product Hunt Not available anywhere else PH community only ``` ## Offer Structure Examples ### Example 1: SaaS Tool (Simple) ``` 🎁 PRODUCT HUNT SPECIAL Get 30% off your first year! Code: PRODUCTHUNT30 ✓ Full access to all features ✓ Priority support ✓ No commitment — cancel anytime Offer valid for 72 hours after launch → [Link] ``` ### Example 2: Lifetime Deal ``` 🚀 LIFETIME DEAL — LAUNCH ONLY One payment. Forever access. $99 once (vs $348/year normally) What you get: ✓ All current features ✓ All future updates ✓ Priority support forever ✓ No recurring payments ever ⚡ Limited to 500 users 🕐 Ends when spots fill or Sunday, whichever first → Get lifetime access ``` ### Example 3: Extended Trial ``` 💡 TRY BEFORE YOU BUY Product Hunt exclusive: 60-day free trial That's 4x our normal trial period. No credit card required. We're confident you'll love it — that's why we're giving you extra time to explore. → Start your 60-day trial ``` ### Example 4: Tiered Offer ``` 🎯 PICK YOUR DEAL STARTER — $49 lifetime • Up to 3 projects • Basic features • Email support PROFESSIONAL — $99 lifetime (Most Popular) • Unlimited projects • All features • Priority support TEAM — $199 lifetime • Everything in Pro • 5 team members • Dedicated onboarding All plans include lifetime updates! ``` ## Offer Communication ### In Your PH Listing - Mention in description - Feature in gallery image - Note in maker comment ### In Outreach ``` "For the Product Hunt community, we're offering [offer details]. This is exclusive to PH and ends [deadline]." ``` ### On Your Website - Create dedicated PH landing page - Auto-apply discount if from PH - Show offer prominently ## Compliance Reminders ### Allowed ✓ - "PH community gets X off" - "Launch special for PH users" - "Exclusive offer for Product Hunt" - "First 100 from PH get..." - Time-limited offers - Quantity-limited offers ### Forbidden ✗ - "Upvote to unlock discount" - "Vote for 50% off" - "Upvoters get early access" - Any reward tied to voting ## Offer Planning Checklist ### Before Launch - [ ] Offer type decided - [ ] Pricing calculated - [ ] Discount code created - [ ] Landing page ready - [ ] Limits set (time/quantity) - [ ] Tracking in place ### In Launch Materials - [ ] Mentioned in description - [ ] Gallery image created - [ ] Maker comment includes offer - [ ] Email templates include offer - [ ] Social posts include offer ### Technical Setup - [ ] Discount code works - [ ] Correct percentage applied - [ ] Expiration date set - [ ] Usage limits configured - [ ] Analytics tracking ## Measuring Offer Success ### Track These Metrics | Metric | What It Tells You | |--------|-------------------| | Code usage count | How many redeemed | | Conversion rate | Visitors → Customers | | Revenue per launch | Total launch revenue | | CAC from PH | Cost to acquire PH customers | ### Post-Launch Analysis - Did offer drive conversions? - Was discount too generous? - Did scarcity work? - Would you use same offer again? ## Output Format ``` LAUNCH OFFER FOR: [Product Name] OFFER TYPE: [Discount/LTD/Trial/etc.] OFFER DETAILS: [Complete offer description] DISCOUNT CODE: [CODE] VALUE: [Amount/Percentage] VALID: [Duration] LIMITS: [Quantity if applicable] COMMUNICATION PLAN: - PH Description: [How mentioned] - Gallery: [Image planned] - Maker comment: [How included] - Outreach: [Template] TECHNICAL SETUP: - [ ] Code created in [payment system] - [ ] Landing page at [URL] - [ ] Tracking via [tool] COMPLIANCE CHECK: ✓ Not tied to voting ✓ Available to any PH visitor ✓ Clear terms stated ``` --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/yoanbernabeu) — claim your Tome and manage your conversions.