# Renewal Playbooks > Use to design and maintain structured renewal/save motions across segments Use when this capability is needed. - Skill: `tomevault-io/renewal-playbooks` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/renewal-playbooks` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/renewal-playbooks/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/renewal-playbooks --- # Renewal Playbooks System Skill ## When to Use - Building standardized renewal motions (green maintainers, yellow accelerators, red save plays). - Coordinating cross-functional resources for strategic accounts. - Training CSM/AEs on messaging, proofs, and negotiation sequences. ## Framework 1. **Segmentation** – define tiers, ARR thresholds, personas involved, and governance requirements. 2. **Trigger Matrix** – map health indicators and risk levels to recommended plays. 3. **Narrative Blocks** – curate value stories, ROI stats, roadmap previews, and reference assets per persona. 4. **Commercial Guardrails** – outline pricing levers, discount approvals, and deal-desk steps. 5. **Measurement** – tie each play to conversion, churn, and NRR metrics with review cadence. ## Templates - Playbook card (objective, trigger, assets, timeline, owner, metrics). - Meeting brief template for QBR/EBR with executive checklist. - Risk mitigation plan linking issues to functional owners. ## Tips - Pair with `escalation-framework` for red-tier governance. - Refresh narratives quarterly with product + marketing to keep proof points current. - Include structured feedback loops so CSMs capture deviations that worked well. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.