# Sales Competitive Intelligence > Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]". Use when this capability is needed. - Skill: `tomevault-io/sales-competitive-intelligence` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/sales-competitive-intelligence` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/sales-competitive-intelligence/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Web & Frontend - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/sales-competitive-intelligence --- # Competitive Intelligence Research your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix. ## How It Works ``` ┌─────────────────────────────────────────────────────────────────┐ │ COMPETITIVE INTELLIGENCE │ ├─────────────────────────────────────────────────────────────────┤ │ ALWAYS (works standalone via web search) │ │ ✓ Competitor product deep-dive: features, pricing, positioning │ │ ✓ Recent releases: what they've shipped in last 90 days │ │ ✓ Your company releases: what you've shipped to counter │ │ ✓ Differentiation matrix: where you win vs. where they win │ │ ✓ Sales talk tracks: how to position against each competitor │ │ ✓ Landmine questions: expose their weaknesses naturally │ ├─────────────────────────────────────────────────────────────────┤ │ OUTPUT: Interactive HTML Battlecard │ │ ✓ Comparison matrix overview │ │ ✓ Clickable tabs for each competitor │ │ ✓ Dark theme, professional styling │ │ ✓ Self-contained HTML file — share or host anywhere │ ├─────────────────────────────────────────────────────────────────┤ │ SUPERCHARGED (when you connect your tools) │ │ + CRM: Win/loss data, competitor mentions in closed deals │ │ + Docs: Existing battlecards, competitive playbooks │ │ + Chat: Internal intel, field reports from colleagues │ │ + Transcripts: Competitor mentions in customer calls │ └─────────────────────────────────────────────────────────────────┘ ``` --- ## Getting Started When you run this skill, I'll ask for context: **Required:** - What company do you work for? (or I'll detect from your email) - Who are your main competitors? (1-5 names) **Optional:** - Which competitor do you want to focus on first? - Any specific deals where you're competing against them? - Pain points you've heard from customers about competitors? If I already have your seller context from a previous session, I'll confirm and skip the questions. --- ## Connectors (Optional) | Connector | What It Adds | | --------------- | --------------------------------------------------------------------------- | | **CRM** | Win/loss history against each competitor, deal-level competitor tracking | | **Docs** | Existing battlecards, product comparison docs, competitive playbooks | | **Chat** | Internal chat intel (e.g. Slack) — what your team is hearing from the field | | **Transcripts** | Competitor mentions in customer calls, objections raised | > **No connectors?** Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings. --- ## Output: Interactive HTML Battlecard The skill generates a **self-contained HTML file** with: ### 1. Comparison Matrix (Landing View) Overview comparing you vs. all competitors at a glance: - Feature comparison grid - Pricing comparison - Market positioning - Win rate indicators (if CRM connected) ### 2. Competitor Tabs (Click to Expand) Each competitor gets a clickable card that expands to show: - Company profile (size, funding, target market) - What they sell and how they position - Recent releases (last 90 days) - Where they win vs. where you win - Pricing intelligence - Talk tracks for different scenarios - Objection handling - Landmine questions ### 3. Your Company Card - Your releases (last 90 days) - Your key differentiators - Proof points and customer quotes --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/frumu-ai) — claim your Tome and manage your conversions.