# Segmentation Framework > Use to design and document customer segments with clear criteria, metrics, Use when this capability is needed. - Skill: `tomevault-io/segmentation-framework` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/segmentation-framework` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/segmentation-framework/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/segmentation-framework --- # Segmentation Framework Skill ## When to Use - Building or refreshing customer personas for marketing, sales, or product usage. - Aligning RevOps/data teams on scoring logic. - Preparing documentation for GTM activation or reporting. ## Framework 1. **Objective & KPIs** – clarify why segmentation is needed and how it will be measured. 2. **Data Inputs** – list sources (firmographic, technographic, usage, revenue, intent) and required freshness. 3. **Segmentation Logic** – outline rules/cluster definitions, decision trees, and scoring weights. 4. **Validation Checklist** – sample accounts, lift vs KPIs, stakeholder review. 5. **Governance** – refresh cadence, change management process, and owner roster. ## Templates - Segmentation spec (definition, logic, KPIs, owner). - Scoring weight table + calculator. - Adoption tracker + feedback log. ## Tips - Start with simple rules before layering complex clustering. - Document exclusions and fallback logic for incomplete data. - Pair with `activation-map` to ensure each segment has downstream plays. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.