# Survey Design > Use to craft rigorous survey instruments with sampling, question logic, Use when this capability is needed. - Skill: `tomevault-io/survey-design` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/survey-design` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/survey-design/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/survey-design --- # Customer Survey Design Kit Skill ## When to Use - Launching new surveys or refreshing existing templates. - Diagnosing low response quality or bias in ongoing programs. - Training GTM teams on survey best practices. ## Framework 1. **Objective Clarity** – define single-topic goals, hypotheses, and decision criteria. 2. **Audience & Sampling** – specify personas, quotas, suppression rules, and incentive plan. 3. **Question Architecture** – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items. 4. **Logic & Branching** – outline conditional flows, progress indicators, and completion time targets. 5. **QA Checklist** – test across devices, languages, anonymity rules, and data export formats. ## Templates - Survey brief (goal, audience, sample, success metrics). - Question bank categorized by objective (adoption, satisfaction, pricing, roadmap). - QA script for reviewers to confirm copy, logic, and translations. ## Tips - Cap surveys at <10 minutes unless offering significant incentives. - Randomize answer choices when appropriate to reduce bias. - Pair with `stakeholder-ops` to align approvals and launch windows. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.