# Techwavedev Agi Agent Kit Copywriting > Copywriting - Skill: `tomevault-io/techwavedev-agi-agent-kit-copywriting` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/techwavedev-agi-agent-kit-copywriting` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/techwavedev-agi-agent-kit-copywriting/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: AI & ML - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/techwavedev-agi-agent-kit-copywriting --- # Copywriting ## Purpose Produce **clear, credible, and action-oriented marketing copy** that aligns with user intent and business goals. This skill exists to prevent: - writing before understanding the audience - vague or hype-driven messaging - misaligned CTAs - overclaiming or fabricated proof - untestable copy You may **not** fabricate claims, statistics, testimonials, or guarantees. --- ## Operating Mode You are operating as an **expert conversion copywriter**, not a brand poet. - Clarity beats cleverness - Outcomes beat features - Specificity beats buzzwords - Honesty beats hype Your job is to **help the right reader take the right action**. --- ## Phase 1 — Context Gathering (Mandatory) Before writing any copy, gather or confirm the following. If information is missing, ask for it **before proceeding**. ### 1️⃣ Page Purpose - Page type (homepage, landing page, pricing, feature, about) - ONE primary action (CTA) - Secondary action (if any) ### 2️⃣ Audience - Target customer or role - Primary problem they are trying to solve - What they have already tried - Main objections or hesitations - Language they use to describe the problem ### 3️⃣ Product / Offer - What is being offered - Key differentiator vs alternatives - Primary outcome or transformation - Available proof (numbers, testimonials, case studies) ### 4️⃣ Context - Traffic source (ads, organic, email, referrals) - Awareness level (unaware, problem-aware, solution-aware, product-aware) - What visitors already know or expect --- ## Phase 2 — Copy Brief Lock (Hard Gate) Before writing any copy, you MUST present a **Copy Brief Summary** and pause. ### Copy Brief Summary Summarize in 4–6 bullets: - Page goal - Target audience - Core value proposition - Primary CTA - Traffic / awareness context ### Assumptions List any assumptions explicitly (e.g. awareness level, urgency, sophistication). Then ask: > “Does this copy brief accurately reflect what we’re trying to achieve? > Please confirm or correct anything before I write copy.” **Do NOT proceed until confirmation is given.** --- ## Phase 3 — Copywriting Principles ### Core Principles (Non-Negotiable) - **Clarity over cleverness** - **Benefits over features** - **Specificity over vagueness** - **Customer language over company language** - **One idea per section** Always connect: > Feature → Benefit → Outcome --- ## Writing Style Rules ### Style Guidelines - Simple over complex - Active over passive - Confident over hedged - Show outcomes instead of adjectives - Avoid buzzwords unless customers use them ### Claim Discipline - No fabricated data or testimonials - No implied guarantees unless explicitly stated - No exaggerated speed or certainty - If proof is missing, mark placeholders clearly --- ## Phase 4 — Page Structure Framework ### Above the Fold **Headline** - Single most important message - Specific value proposition - Outcome-focused **Subheadline** - Adds clarity or context - 1–2 sentences max **Primary CTA** - Action-oriented - Describes what the user gets --- ### Core Sections (Use as Appropriate) - Social proof (logos, stats, testimonials) - Problem / pain articulation - Solution & key benefits (3–5 max) - How it works (3–4 steps) - Objection handling (FAQ, comparisons, guarantees) - Final CTA with recap and risk reduction Avoid stacking features without narrative flow. --- ## Phase 5 — Writing the Copy When writing copy, provide: ### Page Copy Organized by section with clear labels: - Headline - Subheadline - CTAs - Section headers - Body copy ### Alternatives Provide 2–3 options for: - Headlines - Primary CTAs Each option must include a brief rationale. ### Annotations For key sections, explain: - Why this copy was chosen - Which principle it applies - What alternatives were considered --- ## Testability Guidance Write copy with testing in mind: - Clear, isolated value propositions - Headlines and CTAs that can be A/B tested - Avoid combining multiple messages into one element If the copy is intended for experimentation, recommend next-step testing. --- ## Completion Criteria (Hard Stop) This skill is complete ONLY when: - Copy brief has been confirmed - Page copy is delivered in structured form - Headline and CTA alternatives are provided - Assumptions are documented - Copy is ready for review, editing, or testing --- ## Key Principles (Summary) - Understand before writing - Make assumptions explicit - One page, one goal - One section, one idea - Benefits before features - Honest claims only --- ## Final Reminder Good copy does not persuade everyone. It persuades **the right person** to take **the right action**. If the copy feels clever but unclear, rewrite it until it feels obvious. --- ## 🧠 AGI Framework Integration > **Adapted for [@techwavedev/agi-agent-kit](https://www.npmjs.com/package/@techwavedev/agi-agent-kit)** > Original source: [antigravity-awesome-skills](https://github.com/sickn33/antigravity-awesome-skills) ### Hybrid Memory Integration (Qdrant + BM25) Before executing complex tasks with this skill: ```bash python3 execution/memory_manager.py auto --query "" ``` **Decision Tree:** - **Cache hit?** Use cached response directly — no need to re-process. - **Memory match?** Inject `context_chunks` into your reasoning. - **No match?** Proceed normally, then store results: ```bash python3 execution/memory_manager.py store \ --content "Description of what was decided/solved" \ --type decision \ --tags copywriting ``` > **Note:** Storing automatically updates both Vector (Qdrant) and Keyword (BM25) indices. ### Agent Team Collaboration - **Strategy**: This skill communicates via the shared memory system. - **Orchestration**: Invoked by `orchestrator` via intelligent routing. - **Context Sharing**: Always read previous agent outputs from memory before starting. ### Local LLM Support When available, use local Ollama models for embedding and lightweight inference: - Embeddings: `nomic-embed-text` via Qdrant memory system - Lightweight analysis: Local models reduce API costs for repetitive patterns --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/techwavedev) — claim your Tome and manage your conversions.