# Thought Leadership > Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority. - Skill: `tomevault-io/thought-leadership` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/thought-leadership` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/thought-leadership/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/thought-leadership --- # Thought Leadership Skill ## When to Use - CEO/CMO needs a compelling POV on industry trends. - Preparing conference keynotes, op-eds, or LinkedIn long-form posts. - Launching a category narrative or market education campaign. ## Framework 1. **Define Thesis** – articulate the bold statement ("The Future of X") and supporting pillars. 2. **Evidence Mix** – gather proprietary data, customer proof, analyst references, and analogies. 3. **Narrative Arc** – hook → tension/problem → future vision → proof → call to action. 4. **Voice & Tone** – confident, data-backed, forward-looking; avoid product pitches until conclusion. 5. **Derivative Assets** – break the narrative into short-form snippets, Q&A, slides, social clips. ## Templates - POV outline capturing hook, market shift, pillars, proof, CTA. - Executive summary sheet: ``` Statement of belief Evidence (3 bullets) Implications for buyers Recommended next move ``` - Thought-leadership storyboard for keynotes/interviews. ## Tips - Anchor each pillar with a fresh data point or customer vignette to avoid generic takes. - Pair exec ghostwriters with SMEs to balance polish and authenticity. - Pre-brief PR/AR teams so earned channels echo the same thesis. - Schedule derivative content drops (LinkedIn, podcasts, slides) to extend momentum. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.