# Visual Identity Core > Defines the visual language of the brand, including color palette, typography, logo usage, and imagery guidelines. Use when this capability is needed. - Skill: `tomevault-io/visual-identity-core` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/visual-identity-core` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/visual-identity-core/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Design & Media - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/visual-identity-core --- # Visual Identity Core This skill establishes the visual foundation of the brand, ensuring consistency across all assets. ## Input Variables - [BRAND_NAME] (from brand-name-studio) - [MDS] (Messaging & Direction Summary) - [PERSONA_DATA] (Buyer Persona) - [LOGO_CONCEPTS] (Optional: from logo-concept-architect) ## The Protocol 1. **Visual Strategy**: Analyze the MDS and Persona to determine the visual mood (e.g., "Rugged & Reliable" vs. "Sleek & Modern"). 2. **Color Psychology**: Select a primary color, secondary color, and accent color. Explain the psychological impact of each. 3. **Typography**: Choose a Header font (display), Body font (readability), and Accent font (personality). 4. **Logo Guidelines**: specific rules for logo placement, clear space, and variations. 5. **Imagery & Art Direction**: Define the style of photography (e.g., high contrast, candid, studio) and illustrations. 6. **Graphic Elements**: Define shapes, textures, or patterns. ## Output Instructions Render into `templates/visual-identity-guide.md`. Provide specific Hex codes for colors and font names/links (Google Fonts preferred). ## Integration & Technical Specs ### API Specification - **ID**: `visual-identity-core` - **Path**: `skills/visual-identity-core/templates/visual-identity-guide.md` - **Context**: Part of *Brand Identity* ### Data Flow - **Input**: Derived from project context and upstream skills. - **Output**: Generates `visual-identity-guide.md`. ### CLI Usage ```bash bun scripts/cli.ts activate visual-identity-core ``` --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/sheshiyer) — claim your Tome and manage your conversions.