# Voice Guidelines > Use when enforcing brand tone, style, and localization rules across copy. - Skill: `tomevault-io/voice-guidelines` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/voice-guidelines` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/voice-guidelines/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/voice-guidelines --- # Voice & Style Guidelines Skill ## When to Use - Reviewing copy for tone consistency. - Localizing copy for new regions or verticals. - Training new writers or agencies on brand standards. ## Framework 1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples). 2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience. 3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases. 4. **Accessibility** – reading level, inclusive language, jargon policy. 5. **Localization Notes** – regional terminology, regulatory statements, measurement units. ## Templates - Do/Don’t example library. - Localization matrix (region, language, required changes). - Voice feedback form (issue, recommendation, owner). ## Tips - Revisit guidelines quarterly; align with positioning updates. - Pair with `message-architecture` for consistent structure. - Track exceptions (e.g., partner co-branding) to avoid conflicting signals. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.