# Voice Of Customer > Use to design, run, and synthesize customer feedback programs tied to Use when this capability is needed. - Skill: `tomevault-io/voice-of-customer` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/voice-of-customer` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/voice-of-customer/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/voice-of-customer --- # Voice of Customer System Skill ## When to Use - Planning journey discovery projects or validating hypotheses. - Building continuous feedback loops (surveys, interviews, community, support mining). - Translating VOC findings into prioritized journey actions. ## Framework 1. **Program Design** – define objectives, personas, touchpoints, sample size, and incentives. 2. **Channel Mix** – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage. 3. **Signal Processing** – tag insights by emotion, friction type, segment, and impact. 4. **Insight Packaging** – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps. 5. **Action Loop** – pair each insight with a recommended experiment, owner, and expected metric lift. ## Templates - VOC research brief (question, method, sample, timeline, owner). - Insight tagging spreadsheet with stage/persona labels. - Signal-to-action tracker (insight → priority → owner → status). ## Tips - Rotate participants quarterly to avoid bias; maintain consent logs. - Combine VOC with telemetry to validate scale of issues. - Share short audio/video snippets to humanize data for stakeholders. --- --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/gtmagents) — claim your Tome and manage your conversions.