# Yohayetsion Product Org Os Gtm Strategy > Document Intelligence - Skill: `tomevault-io/yohayetsion-product-org-os-gtm-strategy` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add tomevault-io/yohayetsion-product-org-os-gtm-strategy` - Raw SKILL.md: https://api.skillmd.com/api/skills/tomevault-io/yohayetsion-product-org-os-gtm-strategy/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: tomevault-io (https://skillmd.com/u/tomevault-io) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/tomevault-io/yohayetsion-product-org-os-gtm-strategy --- ## Document Intelligence This skill supports three modes: **Create**, **Update**, and **Find**. ### Mode Detection | Signal | Mode | Confidence | |--------|------|------------| | "update", "revise", "modify" in input | UPDATE | 100% | | File path provided (`@path/to/gtm.md`) | UPDATE | 100% | | "create", "new", "draft" in input | CREATE | 100% | | "find", "search", "list GTM" | FIND | 100% | | "the GTM", "our GTM strategy" | UPDATE | 85% | | Just product/feature name | CREATE | 60% | **Threshold**: ≥85% auto-proceed | 70-84% state assumption | <70% ask user ### Mode Behaviors **CREATE**: Generate complete new GTM strategy using template below. **UPDATE**: 1. Read existing GTM doc (search if path not provided) 2. Preserve unchanged sections exactly 3. Update specific sections (timeline, channels, budget) 4. Show diff summary: "Updated: [sections]. Unchanged: [sections]." **FIND**: 1. Search paths below for GTM documents 2. Present results: title, product, launch date, path 3. Ask: "Update one of these, or create new?" ### Search Locations for GTM Strategy - `gtm/` - `marketing/` - `launch/` - `strategy/` --- ## Gotchas - Sales motion must match customer buying behavior — don't default to 'enterprise sales' without evidence - Launch timeline must be realistic — don't compress arbitrary dates without flagging risks - Never invent conversion rates or CAC/LTV numbers — use industry benchmarks with attribution or [TBD] Create a **comprehensive Go-to-Market (GTM) Strategy** for the specified product or feature. ## Vision to Value Phase **Phase 3: Strategic Commitments** - GTM strategy is a critical commitment that follows Phase 2 decisions. **Prerequisites**: Phase 2 complete (positioning, pricing, business case) **Outputs used by**: Phase 4 (campaigns, sales enablement, launch) ## Output Structure Generate a complete GTM strategy with the following sections: ### 1. Executive Summary - Product/feature overview - Target market - Positioning summary - Launch timeline - Key success metrics ### 2. Market Analysis & Segmentation - Total addressable market - Market segments - Segment prioritization - Market trends affecting GTM ### 3. Target Customer Profiles #### Ideal Customer Profile (ICP) - Company characteristics - Industry verticals - Company size - Technology environment - Buying triggers #### Buyer Personas For each persona: - Role and responsibilities - Goals and challenges - Decision criteria - Information sources - Objections ### 4. Positioning & Messaging Framework #### Positioning Statement For [target customer] who [need], [product] is a [category] that [key benefit]. Unlike [competitors], we [differentiator]. #### Key Messages | Audience | Primary Message | Supporting Points | |----------|-----------------|-------------------| | [Persona 1] | [Message] | [Points] | | [Persona 2] | [Message] | [Points] | #### Value Proposition - Functional value - Emotional value - Economic value ### 5. Competitive Differentiation - Key competitors - Differentiation strategy - Win themes - Competitive responses ### 6. Pricing & Packaging Strategy - Pricing model - Price points - Packaging tiers - Competitive pricing comparison - Discount policy ### 7. Sales Strategy & Motion - Sales model (self-serve, sales-assisted, enterprise) - Sales process - Deal qualification criteria - Sales cycle expectations - Territory/segment strategy ### 8. Marketing Strategy & Channels | Channel | Purpose | Tactics | Budget | Metrics | |---------|---------|---------|--------|---------| | [Channel] | [Goal] | [Tactics] | $X | [KPIs] | ### 9. Partner/Channel Strategy - Partner types - Partner value proposition - Partner program structure - Channel economics ### 10. Launch Plan with Timeline | Phase | Dates | Activities | Owner | |-------|-------|------------|-------| | Pre-launch | [Dates] | [Activities] | [Owner] | | Launch | [Dates] | [Activities] | [Owner] | | Post-launch | [Dates] | [Activities] | [Owner] | ### 11. Sales Enablement Plan - Training requirements - Sales tools needed - Collateral requirements - Demo/trial strategy ### 12. Success Metrics & KPIs | Metric | Target | Timeframe | Owner | |--------|--------|-----------|-------| | [Awareness metric] | [Target] | [When] | [Owner] | | [Acquisition metric] | [Target] | [When] | [Owner] | | [Revenue metric] | [Target] | [When] | [Owner] | ### 13. Budget & Resources | Category | Investment | Timeline | |----------|------------|----------| | Marketing | $X | [When] | | Sales | $X | [When] | | Enablement | $X | [When] | | **Total** | $X | | ## Instructions 1. Ask about launch timeline if not specified 2. Reference any market or competitive documents provided via @file syntax 3. Ensure positioning is differentiated and defensible 4. Include clear metrics for each phase 5. Save as markdown file 6. Offer to create presentation version using /present --- > Converted and distributed by [TomeVault](https://tomevault.io/claim/yohayetsion) — claim your Tome and manage your conversions.