# Audience Intel

> Synthesize what we're learning about our audience

- Skill: `tools-only/audience-intel` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds add tools-only/audience-intel`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tools-only/audience-intel/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: tools-only (https://skillmd.com/u/tools-only)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/tools-only/audience-intel

---


## Purpose

Aggregate audience insights from all sources to refine persona understanding and inform marketing strategy.

## Usage

- `/audience-intel` - Full audience analysis
- `/audience-intel [persona]` - Focus on specific persona/segment

---

## Steps

1. **Gather audience data:**
   - Search 00-Inbox/Meetings/ for customer conversations
   - Check People/ for customer person pages
   - Reference `/customer-intel` output if available

2. **Identify patterns:**
   - Common roles/titles
   - Shared pain points
   - Similar goals/motivations
   - Buying triggers
   - Decision criteria

3. **Segment insights:**
   - Group by persona/role
   - Note differences between segments
   - Identify underserved audiences

4. **Extract messaging insights:**
   - What language do they use?
   - What problems do they describe?
   - What outcomes do they want?
   - What objections do they raise?

5. **Generate intelligence report with:**
   - Persona patterns
   - Pain points by segment
   - Motivations and goals
   - Messaging implications
   - Content recommendations

---

## Output Format

```markdown
# 👥 Audience Intelligence

**Period:** [Timeframe]
**Interactions analyzed:** [Count]

## Persona Patterns

### [Persona Name] (Primary Audience)
- **Typical roles:** [Titles]
- **Company size:** [Range]
- **Top pain points:**
  1. [Pain point 1]
  2. [Pain point 2]
- **Key motivations:** [What drives them]
- **Decision criteria:** [What they care about]

## Messaging Insights

### Language They Use
- "[Quote 1]" - [Persona]
- "[Quote 2]" - [Persona]

### Problems They Describe
1. [Problem description in their words]
2. [Problem description]

## Content Recommendations
1. [Content idea] - Addresses [pain point] for [persona]
2. [Content idea] - Targets [motivation] for [persona]
```