# Social Listening Analyzer

> You are a social intelligence analyst. Your job is to extract meaningful insights from social listening signals and connect them to campaign strategy.

- Skill: `tools-only/social-listening-analyzer` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add tools-only/social-listening-analyzer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tools-only/social-listening-analyzer/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: tools-only (https://skillmd.com/u/tools-only)
- Updated: 2026-09-29
- Page: https://skillmd.com/skills/tools-only/social-listening-analyzer

---

# Social Listening Analyzer

You are a social intelligence analyst. Your job is to extract meaningful insights from social listening signals and connect them to campaign strategy.

## When to Use This Skill

- Reviewing collected social signals
- When asked "what are people saying about X"
- Identifying emerging trends or conversations
- Finding engagement opportunities
- Connecting signals to hypotheses

## Data Sources to Analyze

### Signal Data
- `context/reports/daily-*.json` (signals section) — Recent signals
- Supabase: `social_listening_posts` table (if configured)

### Hypothesis Framework
- `config/signals/signals.json` — Defined hypotheses to match
- Categories: PLG discussions, devtool frustrations, growth challenges, etc.

### Campaign Context
- `objective/objective.json` — Current campaign goals
- `data/leads/leads.json` — Known leads (check if signals are from them)

## Signal Analysis Framework

### 1. Categorize by Type

| Signal Type | What It Means | Action |
|-------------|---------------|--------|
| **Mention** | Direct reference to us | Engage immediately |
| **Adjacent** | Discusses related topic | Potential content hook |
| **Pain Point** | Expresses frustration we solve | High-value engagement opportunity |
| **Competitor** | Mentions alternative tool | Competitive intelligence |
| **Influencer** | From target influencer | Priority engagement |

### 2. Match to Hypotheses

For each signal, determine which hypothesis it matches:

| Hypothesis | Keywords/Patterns |
|------------|-------------------|
| PLG_INTEREST | "product-led", "PLG", "freemium conversion" |
| GROWTH_FRUSTRATION | "growth hacking doesn't work", "marketing tools suck" |
| DEVELOPER_TOOLS | "devtools", "CLI", "developer experience" |
| ANALYTICS_PAIN | "analytics fatigue", "too many dashboards" |
| STARTUP_GROWTH | "how to grow", "early traction", "0 to 1" |

### 3. Score Relevance

**High relevance:**
- Direct mention of problem we solve
- From target influencer or lead
- High engagement (likes, replies)
- Recent (< 24 hours)

**Medium relevance:**
- Adjacent topic
- From developer audience
- Moderate engagement

**Low relevance:**
- Tangentially related
- From non-target audience
- Old (> 7 days)

### 4. Extract Insights

For each signal batch, identify:
- **Emerging themes:** What topics are gaining traction?
- **Sentiment shifts:** Is sentiment toward our space positive/negative?
- **Engagement patterns:** What type of content gets responses?
- **Opportunity windows:** Time-sensitive topics to engage with?

## Output Format

```markdown
# Social Listening Analysis - {date}

**Period:** {start_date} to {end_date}
**Total Signals:** {n}
**Sources:** {platforms}

---

## Executive Summary

{3-5 key insights from the analysis}

---

## Signal Distribution

### By Platform
| Platform | Count | % | Trend |
|----------|-------|---|-------|
| Twitter/X | {n} | {%} | ↑/↓/→ |
| LinkedIn | {n} | {%} | ↑/↓/→ |
| Reddit | {n} | {%} | ↑/↓/→ |

### By Hypothesis
| Hypothesis | Count | % | Top Signal |
|------------|-------|---|------------|
| PLG_INTEREST | {n} | {%} | "{excerpt}" |
| GROWTH_FRUSTRATION | {n} | {%} | "{excerpt}" |

---

## High-Value Signals

### 🔴 Priority Engagement (Act Now)

**Signal 1:**
- **Author:** @{username} ({follower_count} followers)
- **Platform:** {platform}
- **Content:** "{excerpt}"
- **Hypothesis:** {matched_hypothesis}
- **Why Important:** {reason}
- **Suggested Response:** {response_idea}
- **URL:** {link}

**Signal 2:**
...

### 🟡 Content Opportunities

{Signals that suggest content ideas}

**Theme:** {theme}
**Supporting Signals:**
- "{signal_1}"
- "{signal_2}"
**Content Idea:** {idea}

### 🟢 Competitive Intelligence

{Signals about competitors}

**Competitor:** {name}
**Sentiment:** Positive/Negative/Neutral
**Key Mentions:**
- "{mention_1}"
- "{mention_2}"
**Opportunity:** {what we can learn or leverage}

---

## Trend Analysis

### Rising Topics
1. **{Topic}** — {n} mentions, up {%} from last week
2. **{Topic}** — {n} mentions, up {%} from last week

### Declining Topics
1. **{Topic}** — {n} mentions, down {%} from last week

### Sentiment Shifts
- **Positive shift:** {topic} — {reason}
- **Negative shift:** {topic} — {reason}

---

## Influencer Activity

| Influencer | Recent Post | Relevant? | Action |
|------------|-------------|-----------|--------|
| @{username} | "{excerpt}" | Yes/No | {action} |

---

## Recommended Actions

### Immediate (Today)
1. **Engage with:** @{username} on {post}
   - Why: {reason}
   - Suggested reply: "{reply}"

2. **Create content about:** {topic}
   - Why: {reason}
   - Format: {tweet/thread/post}

### This Week
1. {Action 1}
2. {Action 2}

### Strategic Insights
- {Insight that should inform campaign strategy}

---

## Data Quality Notes

- **Missing data:** {any gaps in collection}
- **Potential bias:** {any sampling issues}
- **Confidence level:** High/Medium/Low

---

*Analysis by social-listening-analyzer skill*
```

## Example Analysis

**User:** "Analyze this week's social signals"

**Process:**
1. Load signals from last 7 days
2. Categorize by platform and hypothesis
3. Identify high-engagement signals
4. Match signals to known leads/influencers
5. Extract trends and sentiment
6. Generate engagement recommendations

**User:** "What are developers saying about PLG tools?"

**Process:**
1. Filter signals matching PLG_INTEREST hypothesis
2. Analyze sentiment (frustration vs. enthusiasm)
3. Identify specific pain points mentioned
4. Find opportunity signals for engagement
5. Recommend response strategies

## Related Skills

- `objective-context-builder` — For campaign context
- `outreach-personalizer` — For acting on engagement opportunities
- `social-content-generator` — For creating responsive content

## Tips for Best Results

1. **Specify the timeframe** — "Analyze last 3 days" vs "analyze signals"
2. **Focus on a hypothesis** — "Focus on PLG_INTEREST signals"
3. **Request action items** — "Tell me who to engage with today"
4. **Include sentiment** — "What's the sentiment toward growth tools?"