# training:bonus-patterns - Marketing Pattern Library

> Bonus command for building a marketing pattern library - the secret weapon of 10x marketers.

- Skill: `tools-only/training-bonus-patterns-marketing-pattern-library` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add tools-only/training-bonus-patterns-marketing-pattern-library`
- Raw SKILL.md: https://api.skillmd.com/api/skills/tools-only/training-bonus-patterns-marketing-pattern-library/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: tools-only (https://skillmd.com/u/tools-only)
- Updated: 2026-09-29
- Page: https://skillmd.com/skills/tools-only/training-bonus-patterns-marketing-pattern-library

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# /training:bonus-patterns - Marketing Pattern Library

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

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## Instructions for Claude

Bonus command for building a marketing pattern library - the secret weapon of 10x marketers.

### Create Pattern Library

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**BONUS: Marketing Pattern Library System**

Let me help you set up your personal pattern library - a living document that captures what works and compounds your marketing effectiveness.

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## What is a Pattern Library?

A pattern library documents:
- **Winning patterns** - What worked and why
- **Failing patterns** - What didn't work and why
- **Persona-specific patterns** - What resonates with each audience
- **Channel-specific patterns** - What works on each platform
- **Seasonal patterns** - What works at different times

## Pattern Library Template

```markdown
# Marketing Pattern Library

## How to Use
- Review before each campaign
- Update after each campaign
- Track performance metrics
- Note context for each pattern

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## Headline Patterns

### High-Performers (2x+ average)
| Pattern | Example | Performance | Context |
|---------|---------|-------------|---------|
| How [Persona] can [Benefit] | "How remote managers save 10 hrs/week" | 2.3x CTR | Works best for Solo Sam |
| [Number] ways to [Outcome] | "7 ways to coordinate team focus" | 2.1x CTR | Odd numbers outperform even |
| The [Adjective] guide to [Topic] | "The complete guide to remote productivity" | 1.8x CTR | Best for pillar content |

### Underperformers (Avoid)
| Pattern | Why It Failed |
|---------|---------------|
| "Revolutionary" anything | Too hyperbolic, low trust |
| Clickbait questions | High opens, low engagement |

---

## Email Patterns

### Subject Lines
| Pattern | Open Rate | Notes |
|---------|-----------|-------|
| [First Name], [question]? | +34% | Personalization + curiosity |
| [Number] inside | +28% | Creates anticipation |
| Quick [benefit] | +22% | Respects time |

### Body Copy
- P.S. lines increase clicks 22%
- Single CTA outperforms multiple 3:1
- First paragraph under 2 sentences

### Send Times
| Day | Time | Performance |
|-----|------|-------------|
| Tuesday | 10:00 AM | Best overall |
| Thursday | 2:00 PM | Second best |
| Monday AM | - | -40% engagement |

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## Social Media Patterns

### LinkedIn
| Format | Engagement | Best For |
|--------|------------|----------|
| Carousel | 3.2x | How-to content |
| Single image | 1.8x | Announcements |
| Text-only | 1.0x | Thought leadership |

**Winning Post Structure:**
1. Hook (line 1) - Bold claim or controversy
2. Problem (lines 2-4)
3. Solution (lines 5-10)
4. Proof (lines 11-13)
5. CTA (final line)

### Twitter/X
| Format | Engagement |
|--------|------------|
| Thread (7-10 tweets) | 4x single |
| Image + short text | 2.5x |
| Question tweets | 2x |

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## Ad Copy Patterns

### Google Ads
| Element | Winning Pattern |
|---------|-----------------|
| Headline 1 | Benefit + Number |
| Headline 2 | Brand + Differentiator |
| Description | Problem → Solution → CTA |

### Meta Ads
| Angle | CTR | CPA |
|-------|-----|-----|
| Problem-focused | 1.8% | Higher |
| Social proof | 2.1% | Lower |
| Urgency | 1.5% | Variable |

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## Persona-Specific Patterns

### Solo Sam (B2B Technical)
- Responds to: ROI, efficiency, metrics
- Avoid: Fluffy language, vague benefits
- Best channels: LinkedIn, Email
- Best times: Tuesday-Thursday, business hours

### Startup Sam (Founder)
- Responds to: Growth, scale, speed
- Avoid: Enterprise jargon
- Best channels: Twitter, Product Hunt
- Best times: Evenings, weekends

### Solo Steve (Solopreneur)
- Responds to: Time savings, DIY, affordability
- Avoid: Team-focused messaging
- Best channels: Twitter, Email
- Best times: Early morning, evening

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## Pattern Capture Template

When you discover a new pattern:

### [Pattern Name]
- **What:** [Description]
- **Performance:** [Metrics]
- **When to use:** [Context]
- **When to avoid:** [Context]
- **Date discovered:** [Date]
- **Campaign:** [Reference]
```

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## Using Commands to Build Patterns

After each campaign, use:

```
/analytics:report "campaign name" "all metrics"
```

Then document:
1. What content performed best?
2. What headlines got highest CTR?
3. What CTAs drove most conversions?
4. What times/days worked best?

## Pattern Library Best Practices

1. **Review before campaigns** - Check what worked before
2. **Update after campaigns** - Add new learnings
3. **Include failures** - Know what to avoid
4. **Add context** - Why it worked matters
5. **Track metrics** - Quantify performance

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## CRO Patterns

### Landing Page Patterns

| Element | Winning Pattern | Improvement |
|---------|-----------------|-------------|
| Headline | Specific benefit + number | +40% engagement |
| Subheadline | "How" or "Who it's for" | +25% clarity |
| CTA | First-person ("Start My Trial") | +28% clicks |
| Form fields | 3-4 fields max | +35% completions |
| Social proof | Logos + "Join X teams" | +22% trust |

### Form Patterns

| Pattern | Impact |
|---------|--------|
| Single column layout | +15% completion |
| Progress indicator (multi-step) | +20% completion |
| Inline validation | +22% reduction in errors |
| Smart defaults | +10% completion |
| "No credit card required" | +18% signups |

### Popup Patterns

| Type | Timing | Conversion |
|------|--------|------------|
| Exit intent | Mouse leaves viewport | 3-5% capture |
| Scroll 50% | Engaged visitors | 2-4% capture |
| Time delay 30s | After reading | 1-3% capture |

**High-Converting Popup Elements:**
- Clear value in headline (not "Subscribe")
- Single field (email only)
- Visible close button
- Mobile-friendly (full-screen OK)
- Frequency cap (once per session)

### Signup Flow Patterns

| Pattern | Conversion Impact |
|---------|-------------------|
| Email-only start | +45% initial capture |
| Google/SSO option | +30% for consumer |
| Progressive profiling | +25% vs long form |
| Show password option | +12% completions |

### Onboarding Patterns

| Element | Activation Impact |
|---------|-------------------|
| Empty state with value | +35% action rate |
| Sample data/templates | +28% exploration |
| 3-step checklist | +40% completion |
| Aha moment in <5 min | +50% trial conversion |

### Paywall Patterns

| Trigger | Conversion |
|---------|------------|
| After value moment | Highest (2-4%) |
| Feature gate | Medium (1-2%) |
| Usage limit | Variable |
| Trial expiry | Depends on engagement |

**Effective Upgrade Screen Elements:**
- Feature comparison table
- Current plan highlighted
- Testimonial from similar user
- "Most popular" badge
- Annual discount prominent

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**Remember:** Patterns compound. Each campaign makes the next one better.

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