# AI Campaign Studio > description: Transform a brand or product brief into a complete visual campaign — concept, brand system, style anchor, and production-ready marketing assets. - Skill: `torykovdya/ai-campaign-studio` (Agent Skill, multi-file: 6 files) - Install (CLI): `npx skillmds@latest add torykovdya/ai-campaign-studio` - Raw SKILL.md: https://api.skillmd.com/api/skills/torykovdya/ai-campaign-studio/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: torykovdya (https://skillmd.com/u/torykovdya) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/torykovdya/ai-campaign-studio --- description: Transform a brand or product brief into a complete visual campaign — concept, brand system, style anchor, and production-ready marketing assets. argument-hint: allowed-tools: Read, Write, Bash, WebFetch --- # AI Campaign Studio Transform a brand or product brief into a complete visual identity and launch asset system. Generate a consistent visual language and production-ready assets for social media, websites, presentations, and advertising. --- ## Use When - Launching a new brand or product - Needing a visual campaign concept fast - Exploring creative directions before production - Creating visual assets for marketing or pitch --- ## Do Not Use When - User needs a single illustration or icon - Brief has no product, brand, or audience defined - User asks for realistic photography of real people --- ## Inputs - Brand or product description - Target audience - Campaign goal (awareness, launch, emotion, conversion) - Tone (bold, minimal, playful, premium, rebellious, warm) - Optional: color preferences, visual references --- ## Rules 1. Always define Creative Concept before generating any images 2. Color palette must be established in Step 2 — never change it after 3. All campaign assets must share the same visual identity, color palette, lighting style, and brand personality 4. Each image must serve a different narrative purpose 5. Use the highest-quality available image model. Preserve the same style anchor and generation requirements regardless of model choice. 6. Prompts must include: mood, lighting, composition, color palette, atmosphere 7. Style Consistency Check is mandatory — never skip it 8. Define a Style Anchor in Step 2 — copy it verbatim into every image prompt 9. At least 70% of generated assets must visualize actual services or outcomes. No more than 30% may use abstract AI symbolism 10. Do not change artistic medium between images (e.g., illustration → photography is prohibited) --- ## Workflow ### Step 1 — Brand Analysis Extract from brief: - Brand personality (3 adjectives) - Target audience (who they are, what they value) - Campaign goal (what should the audience feel or do) - Emotional tone (how the campaign should feel) - Key visual metaphors (what imagery represents this brand) --- ### Step 1.5 — Differentiation Strategy Analyze: - Common visual clichés in the category - Overused color palettes - Overused imagery and metaphors Output: - What competitors typically do - What this campaign should avoid - Unique visual territory to own --- ### Step 1.6 — Business Visualization Strategy Translate services into visuals. For each core service define: - Visual representation - Metaphor - Recurring symbol Examples: - Social Media → content streams - Automation → synchronized gears - Research → intelligence radar - Video → media frames --- ### Step 2 — Creative Direction Define the campaign's visual language: - Campaign concept (1–2 sentences, the big idea) - Campaign narrative (the story the images tell together) - Color palette (4–5 hex codes with names) - Lighting style (soft/dramatic/natural/studio/cinematic) - Composition style (minimal/dynamic/macro/wide/abstract) ### Style Anchor Output a reusable style block containing: - Artistic style - Rendering style - Color palette - Lighting style - Aspect ratio - Quality keywords This exact block must be copied verbatim into every image prompt. --- ### Step 2.5 — Brand System Define: - Visual Identity summary - Typography Direction - Iconography Style - Brand Voice --- ### Step 3 — Asset Planning Generate a complete launch asset set. Required assets: 1. Profile Avatar (Founder or Brand Symbol — explain choice) 2. Banner / Cover Image 3. Website Hero Image 4. Social Media Post #1 — Announcement 5. Social Media Post #2 — Product/Service highlight 6. Social Media Post #3 — Customer outcome For each asset define: - Marketing Purpose - Target Platform - Dimensions - Visual Objective - Scene description - Emotion triggered - Camera angle and composition Visual Continuity: at least one recurring visual element must appear across all assets (same character, product, symbol, or environment). Asset Mapping: map every asset to a specific business use case. CRITICAL: Profile Avatar and Banner are mandatory. Do not replace them with other assets. --- ### Step 4 — Asset Generation For every asset output: - Asset Name - Purpose - Target Platform - Dimensions - Full prompt (including verbatim Style Anchor) Generate all assets using the highest-quality available image model. --- ### Step 5 — Style Consistency Audit After all assets are generated, verify: For each category provide Status (PASS / FAIL) and Score (0–100): - Color Palette - Lighting Style - Artistic Style - Visual Continuity - Aspect Ratio - Prompt Consistency Provide an Overall Consistency Score. If any category FAILS: flag it and suggest specific prompt adjustment. --- ## Validation Before final output verify: - [ ] Creative concept defined before any generation - [ ] Color palette established in Step 2 and used in all prompts - [ ] Style Anchor defined and copied verbatim into all prompts - [ ] All required assets generated (Avatar, Banner, Hero, 3 Social Posts) - [ ] Each asset serves a distinct marketing purpose - [ ] Asset Mapping completed - [ ] Social posts communicate different messages (Announcement / Product / Outcome) - [ ] Style Consistency Audit completed with scores --- ## Output A complete launch asset package: - **Campaign Concept** (the big idea) - **Campaign Narrative** (the story) - **Differentiation Strategy** (what to avoid and own) - **Color Palette** (hex codes with names) - **Style Anchor** (reusable prompt block) - **Brand System** summary - **Asset Mapping** (every asset → business objective) - **6 Generated Assets** with individual prompts - **Style Consistency Report** with overall score