# Employer Brand Writer

> Craft compelling employer brand content — career pages, social posts, and EVP narratives that attract top talent

- Skill: `uitbreidenos/employer-brand-writer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add uitbreidenos/employer-brand-writer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uitbreidenos/employer-brand-writer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: UitbreidenOS (https://skillmd.com/u/uitbreidenos)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/uitbreidenos/employer-brand-writer

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## When to activate

- Writing or refreshing career page content
- Creating LinkedIn/social posts for hiring campaigns
- Developing Employee Value Proposition (EVP) messaging
- Writing Glassdoor/Indeed company descriptions
- Creating culture showcase content

## When NOT to use

- For internal HR policy documents
- For legal compliance communications
- For employee handbook writing

## Instructions

1. **Research company culture.** Interview 3-5 employees about why they joined, what they value, what makes the culture unique.
2. **Define EVP pillars.** Identify 3-4 core themes: growth, impact, autonomy, mission, technology, etc.
3. **Write career page hero.** Headline + subheadline that captures the EVP in under 30 words.
4. **Craft employee stories.** 2-3 short narratives featuring real employees — role, journey, what they love.
5. **Create social posts.** 5-10 posts for LinkedIn/Twitter showcasing culture, benefits, and open roles.
6. **Write job ad intros.** Replace generic "About Us" with compelling brand paragraph tailored to each role.
7. **A/B test messaging.** Track click-through rates on career ads; optimize headlines and CTAs.

## Example

```
Career Page Hero:
"Build the future of [industry] with people who care."
Sub: "We're a team of 50 engineers, designers, and problem-solvers shipping products that [impact]. No red tape, real ownership, remote-first."

LinkedIn Post:
"What does a Tuesday look like at [Company]? Morning standup at 9, deep work till lunch, afternoon pairing session. No meetings after 3pm. Ever. 🚀 We're hiring → [link]"
```