# Go To Market

> Go-to-Market Strategy

- Skill: `uitbreidenos/go-to-market` (Agent Skill)
- Install (CLI): `npx skillmds@latest add uitbreidenos/go-to-market`
- Raw SKILL.md: https://api.skillmd.com/api/skills/uitbreidenos/go-to-market/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: UitbreidenOS (https://skillmd.com/u/uitbreidenos)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/uitbreidenos/go-to-market

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# Go-to-Market Strategy

## When to activate
- Planning product launch or feature release
- Designing sales and marketing strategy
- Setting pricing and packaging
- Planning channel and customer acquisition approach

## When NOT to use
- Detailed campaign execution (use marketing operations)
- Individual sales negotiations
- Brand/creative strategy (separate from GTM mechanics)

## Instructions
1. Define target customer and buyer profile
2. Choose primary distribution channel(s)
3. Set pricing, packaging, and positioning
4. Plan launch sequence and milestones
5. Define success metrics and customer acquisition cost targets

## Example
User asks: "How do we launch to SMBs when we built for enterprise?"
Skill outputs: Positioning pivot, channel strategy, pricing adjustment, 90-day launch plan, acquisition cost assumptions

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**Last Updated:** June 2026